Performance cycling apparel brand Le Col has chosen Fluid to help with their US expansion via the Amazon marketplace

It’s always exciting to welcome a new client to Fluid Commerce, but we were particularly exciting to win Le Col for our Marketing on Amazon service.

Many of the Fluid team are avid cyclists, and so Le Col is an exciting opportunity for the company on both a personal and professional level.

Who are Le Col?

Former GB cyclist Yanto Barker founded Le Col in 2008 with the ambition to create the best performance cycling apparel, and this goal remains central to the development of Le Col kit.

The brand is supported by Olympian Sir Bradley Wiggins who chose Le Col to release his own range of classic apparel as, “Le Col is the best performance cycling kit on the market.”

US Expansion

Andrew Longley, Digital Director of Le Col, said: “We have always sold direct to consumers and have built a strong market presence in the UK by doing so, however, we never sold through an online marketplace before.

“When we made the decision to enter the US, although we made good progress with the direct-to-consumer model we believe that amazon offers incrementality by providing a way for us to reach new customers during the product discovery phase, it also allows us to improve our delivery proposition to existing customers using prime service.”

Working with Fluid

Andrew continued: “Fluid Commerce really impressed us from the outset. Their in-depth knowledge of Le Col and extensive research and analysis really showcased their experience with the Amazon platform.

“Since the team started on our Amazon strategy, we have seen a continuation of their expert knowledge, efficiency and delivery of a marketing strategy that I’m confident will enable us to grow our US market share and develop a significant sales channel with amazon in the long term.”

Marketing for Amazon

Adam Hindle, Managing Director of Fluid Commerce, said: “We are thrilled that Le Col came to us for assistance in establishing an entirely new sales channel in the US.”

“Using a combination of Brand Store development, organic listing optimisation and paid advertising, we will help them to not just enter this exciting market but also to conquer it via Amazon’s marketplace.”

Your Amazon Listing

If you want to achieve more on Amazon, get in touch with the Fluid Commerce Marketing for Amazon team today.