When enrolled in the Amazon Brand Registry, a Brand Store is a great way to showcase your catalogue. Think of it as your site within Amazon for customers to explore your full range of products. It can comprise of a single page, or multiple pages for each distinct category.
Why Amazon Brand Stores?
- Control your brand image Amazon Brand Stores are an opportunity to communicate your brand story and control how your brand image is displayed on Amazon
- Showcase your full product range Amazon Brand Stores allow customers to explore all of your products and gives you control as to how to display them
- Exclusively display your products Amazon Brand Stores show only your products, greatly reducing the risk of a competitor’s product luring them away whilst on the page
- Support your advertising efforts Your Amazon brand store can be used to showcase your products and and be used for landing pages for Sponsored Brand Ads.
Your Amazon Marketing Campaign
The first stage of a typical Amazon project is an initial three months to onboard, launch and optimise your campaigns. We work with retailers on their Amazon strategy across three key areas - Amazon Advertising, Amazon Brand Store management and content optimisation.
We will begin with an onboarding phase to optimise your content, create your Amazon Brand Store and develop your Amazon Advertising account structure.
We follow this with a launch phase, dedicated to observing performance and gathering data. This informs the optimisation phase, where we expect to see performance stabilise on the way to reaching your goals.
After onboarding, launch and optimisation is complete, we can focus on expansion which may include ad spend reviews, new region launches, introduction of new products or the introduction of new features.