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2021 Health & Beauty Ecommerce Report has landed

2021 Health & Beauty Ecommerce Report has landed

The second annual edition of the Fluid Commerce Top 50 Health & Beauty Ecommerce report has arrived, and it is bigger and better than ever.

This year we are delighted to welcome payment solution provider Adyen as our partner on the report, bringing you even greater insights into which brands are at the forefront of ecommerce excellence.

Featuring: ELEMIS, Augustinus Bader, Bodybuilding Warehouse, Cytoplan and more

Amidst an ecommerce boom caused by DIY health & beauty enthusiasts, many retailers have stepped up to offer an ever-more sophisticated ecommerce experience for users. However, a few have been caught lagging behind.

Analysing 50 of the leading Adobe Commerce (Magento 2) health & beauty brands, the report produces a benchmark score for the sector as a whole, plus a score for each sub sector:

  • Hair & grooming
  • Fragrances & perfume
  • Makeup and cosmetics
  • Vitamins & supplements
  • Body & skincare
  • General

But that’s not all. In this year’s analysis we’ve gone one step further to detail which of the brands scores the highest for each of the ecommerce excellence criteria:

  • Speed & security
  • Trust
  • Navigation
  • Product page
  • Payment & checkout
  • Delivery & returns
  • Community.

This will help you, and the featured retailers, to identify areas of success and areas for improvement.

Download the report now to find out which brands are leading the ecommerce pack in 2021.

Introduced by Fluid Commerce managing director Adam Hindle and Adyen managing director Colin Neil, in the 2021 Top 50 Health & Beauty Ecommerce Report you’ll discover:

  • Examples of ecommerce excellence
  • Top tips on how to improve your store
  • Benchmark scores per sector
  • Tech trends and themes

Want to ask our team about how you can enhance your ecommerce performance? Get in touch here.

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