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  • Adobe Commerce & Magento

    Adobe Commerce B2B

    Magento for B2B

    Hyva icon

    Hyvä for Adobe Commerce and Magento

    Portal - B2B Accelerator

    Adobe Commerce and Magento Support

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News & Insights

News & Insights

Expert insights, trends and industry reports for high-growth ecommerce

Do B2B ecommerce customers expect a B2C experience? Absolutely!
  • 24/07/2025
In her latest expert comment article, June Gil, head of performance marketing at Fluid Commerce, explains why B2B ecommerce companies need to provide a B2C experience for their customers....
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Hyvä frontend theme for B2B: frequently asked questions
  • 24/06/2025
In his latest expert comment article, our ecommerce delivery director Rob Pimlott answers frequently asked questions about Hyvä frontend themes for B2B....
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Digital agencies appoint commercial director  
  • 24/06/2025
Kelly Hindle has joined the board of Fluid Commerce as commercial director. This press release has all the details....
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Complex pricing structures should not be barrier to B2B customer digitalisation 
  • 06/06/2025
In this article, our technical director Matt Edwards talks about complex pricing structures and B2B ecommerce websites....
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How PPC campaigns can deliver growth for companies with thousands of different products
  • 14/05/2025
In this article, our head of performance marketing June Gil Fernandez discusses how PPC can work for B2B companies with thousands of different products, including wholesalers and distributers....
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How the landscape is changing for B2B ecommerce
  • 07/05/2025
In this article, our technical director Matt Edwards talks about how the landscape is changing for the B2B ecommerce sector....
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AI could transform B2B ecommerce development but partners remain key
  • 15/04/2025
In this article, our technical director Matt Edwards explains how AI is having a transformative effect on processes for our clients at Fluid Commerce....
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What is Hyvä Commerce? A short but powerful history
  • 14/04/2025
Read our ecommerce delivery director Rob Pimlott's expert view on Hyvä Commerce and its benefits for B2B companies....
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Adobe Commerce SaaS – What we know so far
  • 03/04/2025

LinkedIn over the past few weeks has been a buzz with the news that Adobe is releasing a SaaS based version of Adobe Commerce. Adobe confirmed this at this year’s Adobe Summit in Las Vegas. The hype around this product had left many current users of Adobe Commerce either on-premise...

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Effective B2B Audience Targeting Via PPC – Where Do You Start?
  • 05/03/2025

Targeting the right audience is the foundation of any successful B2B search marketing campaign. Unlike B2C advertising, where impulse purchases are common, B2B paid search strategy requires a more refined and strategic approach. With longer sales cycles, niche markets, and multiple decision-makers involved, reaching the right people at the right...

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Going to Fluid with a project/goal in mind and having the confidence that they can carry out the work and make suggestions to improve the end results has helped push website development forward and improve the performance enabling us to hit and many times exceed the business KPI’s.

Freddie Dalton
Group E-commerce Strategy & Performance Specialist | Cablecraft

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