Home - Project - Cablecraft
Increase in Transactions
Project stadistic result 21 %
Increase in PPC Revenue
Project stadistic result 62 %
Increase in Sessions
Project stadistic result 24 %

The client

Cablecraft is the UK’s largest cable accessories supplier with over 30 year’s industry experience.

The retailer has a large product catalogue spanning cable marketing and printers, crimping and cutting tools, terminals and connectors, sleeving, accessories and more.

Objectives and targets

The retailer was in need of an experienced agency to migrate their ecommerce platform from Magento 1 to Magento 2. With Magento 1 end-of-life approaching soon, the retailer recognised the need to scale with a secure platform and identified Magento 2 as the best solution with the most potential.

What we did

  • Magento 1 to Magento 2 Migration
  • Magento 2 Commerce Cloud
  • Magento 2 Support
  • UX Research & UI Design
  • Google Ads
Business & Industrial Business & Industrial

The project

We fully redesigned the Cablecraft site when migrating to Magento 2, including a UX analysis and audit and refresh of the site’s look and feel. We worked with the team to understand the customer journey and design a site that was optimised for conversion but also sleek, clean and professional.

Cablecraft have also taken advantage of the Magento Commerce Cloud edition, utilising the platform’s cloud-hosted features. This has enabled rapid and continuous deployment of capabilities for the retailer, and has given the site a greater deal of customisation and security, which is especially important for B2B ecommerce.

As a result, the team have been able to focus on growth. B2B-specific features have included customised pricing for approved account customers and technical integrations have included an integration with ProfIT+.


We also worked with Cablecraft to create supporting Google Ads campaigns to boost online revenue and conversion rate.

We created and managed product feeds for the retailer to be used across digital advertising efforts and managed their campaigns before and throughout the site launch process, achieving site-wide ecommerce success.

PPC Results

  • 89% increase in Transactions
  • 62% increase in Revenue
  • 17% increase in Conversion Rate
  • 61% increase in Sessions
  • 65% increase in New Users
View the website
Working with Fluid is a very easy and simple process. Day-to-day our communication with Fluid is excellent and the work Fluid has carried out has helped our website grow and improve in all aspects including conversion rate, AOV and improved revenue (16% online in the last year). Going to Fluid with a project/goal in mind and having the confidence that they can carry out the work and make suggestions to improve the end results has helped push website development forward and improve the performance enabling us to hit and many times exceed the business KPI’s. I would (and have) recommended Fluid to others due to their fantastic service and communication as well as their abundance of knowledge of Magento.
Freddie Dalton
Digital Marketing Executive - Cablecraft

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