Hyvä B2B migration agency for Magento and Adobe Commerce
Convert your B2B ecommerce website to Hyvå Themes with Fluid Commerce
Provide customers with unrivalled page load speed and UX with support from our Hyvä B2B specialist agency
Hyvä has made a powerful and long-lasting impact on Magento B2B and Adobe Commerce development, and as a Hyvä B2B migration agency, Fluid Commerce is converting more and more B2B ecommerce stores to its front-end themes.
Fluid Commerce’s recognition as a Hyvä Gold Partner reflects the number of client projects we have delivered using Hyvå, but more importantly, the quality and impact of those builds on ecommerce performance.
Hyvä radically improves Google Lighthouse Scores and Core Web Vitals for ecommerce stores and provides the speed and user experience B2B customers now demand when purchasing from companies such as wholesalers, suppliers and distributors.
Contact us to discuss how Hyvä can work for your business
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Hyvä - providing unrivalled speed and UX for Magento / Adobe Commerce
Developed specifically to solve the problem of slow, low-ranking Adobe Commerce and Magento sites, Hyvä Themes deliver a superior user experience that drives sales and loyalty, super-charges SEO scores, delivers 100/100 in Google PageSpeed and ensures your site passes all Google Core Web Vital assessments.
As a specialist Hyvä migration agency, we know that the themes also reduce the complexity of sites, making ordering online from your company satisfying and efficient.
Fletcher Stewart Hyvä Migration Case Study
Fluid Commerce was recognised with a HIVE Excellence Award from Hyvä and Mollie payment systems for a project we delivered for safety equipment supplier Fletcher Stewart that involved a Hyvä migration.
Read the full case study here to find out how with a Hyvä migration from Fluid Commerce, this company’s product page speed on mobile increased by nearly 700%, supporting 33% online revenue growth.
4 Reasons Why Hyvä can Transform your Ecommerce Store
Make B2B buying a breeze
B2B buyers want their online purchasing journey to be fast and free of friction. Hyvä themes provide that for powerful Magento and Adobe Commerce websites and customer portals. The agility and user experience provided by Hyvä not only drives more sales, but also increases average order value and customer loyalty.
Faster load times, more conversions
Slow-loading website pages aren’t just annoying – research shows they have a negative impact on conversions and order value. And if your visitors are bouncing back to Google in frustration, their next stop could well be your competitor’s site.
Hyvä is built on a light technical framework that harnesses the immense power of Magento and Adobe Commerce whilst delivering phenomenal page speeds and responsiveness.
One theme, infinite possibilities
Hyvä Themes are designed with flexibility and compatibility in mind.
Give your customers a consistently satisfying browsing and ordering experience whether they visit your site on desktop or a mobile device.
Hyvä can be tailored for B2B audiences.
SEO - Be seen in all the right places
Optimising your site with Hyvä will propel you up the Search Engine Result Pages (SERPs). Boosting organic traffic will reduce your reliance on advertising and bring down customer acquisition costs.
More traffic, fewer bounces, more conversions, lower ad costs… We’ve lost count of how many wins that is!
Why Hyvä migrations are important for B2B ecommerce companies
Many traditional B2B companies such as manufacturers, wholesalers and suppliers still have ecommerce stores that use the Luma front-end theme. While this theme served its purpose at the time it was implemented, it has become bloated and unable to match the speed and user experience that Hyvä provides.
Older front-end themes such as Luma have caused friction with customers due to their comparably slow page load speeds, putting customers off and delaying the company’s ability to increase online revenue.
Using a specialist Hyvä migration agency such as Fluid Commerce ensures your business has access to expert knowledge of Hyvä development. We have experience of working with all the Hyvä front-end themes, including Hyvä Commerce.
FAQs about Magento for B2B
What is Hyvä and why should my business migrate to it?
Hyvä is a modern front-end theme for Magento ecommerce stores that delivers exceptional speed and UX. Hyvä replaces Magento’s default theme and is increasingly being migrated to by companies previously using outdated legacy themes such as Luma. Migrating an ecommerce store to Hyvä brings huge benefits, including drastic improvements to site speed, UX and reduced development time. This culminates in increased conversion rates, higher ecommerce revenue and improved SEO.
What makes the Hyvä theme a good choice for B2B businesses?
Hyvä is a fantastic choice for a B2B companies as it was created to fit perfectly with the Magento platform, which delivers powerful B2B specific ecommerce stores. Hyva’s flexibility makes it easier to implement complex B2B workflows and bespoke changes. Furthermore, the exceptional speed and UX Hyvä delivers makes complex B2B buying journeys feel more effortless, increasing the number of orders placed and also the value of those orders.
Is Hyvä open source?
Yes, in November 2025 Hyvä announced that its core theme was now open source, making it free to use, modify and redistribute, similar to Magento Open Source. The code for the core Hyvä theme is now publicly available and businesses now no longer need to pay a license fee for this version.
However the Hyvä Commerce version remains on a paid subscription model, as does Hyvä checkout and Hyvä UI.
What's Hyvä Commerce?
Hyvä Commerce is a subscription-based extension of the standard Hyvä theme that provides a range of ecommerce tools that reduce the need for businesses to add third-party modules. These include:
Advanced CMS tools
Improved checkout experience
Built in UI components
Enhanced admin functions
Decreased reliance on third-party modules
Fluid Commerce has experience of developing ecommerce stores with Hyvä Commerce. However it is not necessary for all B2B ecommerce companies so we carry out a thorough discover session to establish which version of Hyvä will work best
What's Hyvä Checkout and Hyvä UI?
Hyvä Checkout is a premium checkout solution that provides a fast, flexible and conversion focused customer buying experience. Hyvä Checkout is a significant improvement on Magento’s offering, which is viewed as clunky. Fluid Commerce’s Hyvä development team is able to add Hyvä checkout for B2B and DTC ecommerce companies.
Hyvä UI is a library of pre-built frontend components and patterns for developers working with Hyvä. Instead of building everything from scratch, it provides reusable elements that speed up development while keeping things consistent and performant. Fluid Commerce is experienced in using Hyvä UI.
I've worked with teams of Hyvä developers before. What makes you different?
At Fluid Commerce, our Hyvä development team specialises in B2B and DTC projects using the Magento platform, which Hyvä was designed to complement, and has a deep level of expertise in this area. We have successfully delivered many Hyvä migration projects so companies are not instructing a generalist agency, but rather one with a comprehensive understanding of Hyvä’s architecture, best practices and optimisation strategies.
We're looking for bespoke Hyvä theme support. How can you help?
Fluid Commerce provides tailored support for businesses looking to migrate to a Hyvä theme. Our Hyvä and Magento specialist developers can provide expert custom development to ensure the platforms can deliver for the individual needs of your business.
Is Hyvä compatible with my current Magento B2B or DTC store?
Hyvä was created to work as front-end theme for Magento so aligns perfectly with the platform, however if there are custom features and extensions on your site, these will need to be checked for compatibility, The vast majority of custom features will work well with Hyvä and it is rare for problems to occur that prohibit the use of Hyvä.
Will I lose any functionality during the Hyvä migration?
Our goal at Fluid Commerce when completing a Hyvä migration project is to retain or improve all existing functionality. If certain third-party extensions are not Hyvä-compatible, we provide equivalent solutions or custom development to ensure your store performs at a high level.
How long does a Hyvä migration take?
Migration timelines vary depending on the complexity of the full ecommerce project and other aspects outside of the scope of Hyvä. This includes the site’s design requirements, he number of extensions and custom features. and any back office systems integrations such as ERP. Typically, projects range from two to six months but can take longer for more complex projects. We provide a clear timeline after the initial discovery phase.
Will my website experience downtime during the Hyvä migration?
No, your existing site will remain live during the development process. We build and test the Hyvä version in a staging environment before deploying it, ensuring a smooth transition with minimal disruption.
How does Hyvä impact SEO and performance?
Hyvä has a hugely positive impact on an ecommerce store’s SEO and performance. Hyvä significantly improves Core Web Vitals due to its lightweight architecture and reduced JavaScript usage. This delivers higher search engine rankings, faster page load times, and overall improved user engagement.
Do you provide support after the Hyvä migration is complete?
Yes, we offer ongoing support and optimisation services post-launch. This includes performance monitoring, updates, and further enhancements to ensure your store continues to drive growth in online revenue
Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
