Shopify B2B Integrations (Shopify Plus)
Integrate your business critical systems with Shopify Plus and Fluid Commerce
Shopify for B2B (Shopify Plus) is widely cited as one of the best, and fastest-growing, ecommerce platforms for companies such as manufacturers, wholesalers, distributors and suppliers.
However, to make Shopify Plus work for them, B2B companies need a development agency that can deliver the complex integrations required for it to work seamlessly with their existing business systems such as ERPs, PIMs, order management systems and warehouse management systems. That’s where Fluid Commerce comes in, as we have deep experience in complex B2B ecommerce integrations.
As a specialist B2B ecommerce agency, Fluid Commerce is able to design and build Shopify B2B websites that include robust, scalable integrations to not only make complex B2B selling simple for your customers, but also efficient for your internal teams.
At Fluid Commerce we only work with B2B ecommerce companies
Our B2B ecommerce experts have years of experience in successfully delivering online stores and integrations for manufacturers, wholesalers, distributors and suppliers – increasing their customer adoption and ecommerce revenue.
Because we work exclusively in B2B, we understand the challenges that come with B2B ecommerce, including:
- Customer specific pricing and catalogues
- Multi company account structures and buyer roles
- Large and complex product datasets
- Multi warehouse stock and availability logic
- Order approvals, payment terms and invoicing workflows
- ERP driven processes that cannot be worked around
- Legacy systems that still need to integrate cleanly
Our integration work is shaped by how B2B businesses actually operate, not by retail first assumptions.
Why Shopify Plus for B2B
Shopify’s native B2B functionality on Shopify Plus is designed specifically for manufacturers, wholesalers and distributors who need:
- Company accounts with multiple buyers
- Customer specific price lists and catalogues
- Payment terms, draft orders and purchase order workflows
- Fast, modern user experience for trade customers on desktop and mobile
When these features are combined with the right integrations, Shopify Plus becomes a powerful central platform for B2B commerce.
Contact us to discuss how Shopify can deliver for your business
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Integrating complex B2B systems with Shopify Plus
Shopify Plus is built for integration. Its APIs, webhooks and automation capabilities make it straightforward to connect Shopify B2B to wider enterprise systems, even when requirements are complex.
Some examples of B2B systems that Fluid Commerce is able to integrate with Shopify Plus include:
ERP systems (enterprise resource planning)
ERP system integrations will usually cover warehouse management, order management and shipping / logistics for large-scale ecommerce companies.
- SAP and SAP Business One
- Oracle NetSuite
- Microsoft Dynamics 365 Business Central and Finance and Operations
- Sage including Sage 200 ecosystems
- Infor, Epicor, Acumatica and other ERP platforms
PIM (product information management) systems
- Akeneo
- Pimcore
- Salsify
- inRiver
- Plytix
OMS (order management systems)
Many Shopify Plus B2B merchants use ERP systems as their OMS, with Shopify acting as the commerce front end. However separate OMS systems that can be integrated with Shopify Plus include:
- OneStock
- Pipe17
- SparkLayer
WMS
ERP systems often include WMS and for bigger companies this is often preferable. However some standalone systems that can be integrated with Shopify Plus include:
- Unleashed
- Pulpo WMS
- Cin7
Integration approaches built for B2B complexity
Every B2B business is different, so we design integrations around your processes rather than forcing your business to fit the technology.
The result is fewer manual processes, fewer errors and a faster, more reliable order to completion cycle.
Search and personalisation integrations for B2B
B2B buyers expect fast, accurate search and personalised product discovery, especially with large catalogues and repeat purchasing behaviour.
Shopify can integrate with leading search and personalisation platforms including:
- Search and merchandising
- Personalisation and recommendations
Talk to a B2B Shopify integration specialist
If you are planning a Shopify Plus B2B build, migrating from another platform or need to integrate Shopify with ERP, PIM, WMS or logistics systems, Fluid Commerce can help you design and deliver a solution that fits your business. Contact us here today to arrange a discovery session about your Shopify B2B needs.
Why work with Fluid Commerce on Shopify B2B integrations?
Fluid Commerce only works with B2B companies. We understand the operational, technical and commercial complexities of B2B ecommerce and design integrations that work with your existing processes rather than against them. Our experience with manufacturers, wholesalers, distributors and suppliers means fewer compromises and better long term outcomes.
Shopify B2B integrations FAQs
What is Shopify B2B and how does it work on Shopify Plus?
Shopify B2B is a set of native features available on Shopify Plus that allows businesses to sell to other businesses using company accounts rather than individual customers. It supports multiple buyers per company, customer specific price lists, payment terms, draft orders and purchase order style workflows. When combined with integrations to ERP, PIM and warehouse systems, Shopify becomes a central B2B commerce platform.
Is Shopify suitable for complex B2B ecommerce?
Yes. Shopify Plus is well suited to complex B2B ecommerce when it is implemented and integrated correctly. It can support large product catalogues, account based pricing, multi warehouse stock, international selling and complex order workflows. At Fluid Commerce we only work with B2B businesses and have extensive experience in delivering solutions that handle these requirements.
Can Shopify integrate with our existing ERP system?
In most cases, yes. Shopify Plus provides robust APIs and webhooks that allow it to integrate with a wide range of ERP systems including SAP, NetSuite, Microsoft Dynamics and Sage. Integrations can be built directly or via middleware depending on the complexity of your setup, data volumes and real time requirements.
Does Fluid Commerce deliver Shopify Plus integrations with PIM systems?
Yes. We are able to integrate Shopify with PIM platforms such as Akeneo, Pimcore, Salsify, inRiver and Plytix. This allows product data to be managed centrally while ensuring accurate, up to date information is displayed on your Shopify B2B storefront.
How does stock and warehouse integration work with Shopify Plus?
Stock and fulfilment data can be synchronised between Shopify Plus and one or multiple warehouse management systems. This includes real time or near real time stock levels, warehouse specific availability, order routing and fulfilment status updates. This is especially important for B2B businesses with multiple warehouses or third party logistics providers.
Can Shopify Plus handle customer specific pricing and catalogues?
Yes. Shopify Plus B2B supports customer specific price lists and catalogues at a company level. These can be managed directly in Shopify or driven by ERP or pricing systems via integration. Customers only see the products, pricing and availability relevant to their account when logged in.
What payment options are available for B2B customers?
Most Shopify B2B payments are made through the Shopify Payments system. B2B customers can access their agreed pay on account and credit terms in their account management area. It is also possible for payments to be made with credit and debit cards and with apps such as Apple Pay.
Can Shopify support payment terms and invoicing?
Yes. Shopify B2B allows you to offer payment terms such as pay on account. These workflows can be integrated with ERP or finance systems to ensure invoices, payments and customer credit are handled correctly outside of Shopify where required.
Do you integrate Shopify with delivery and logistics systems?
Yes. Shopify can be integrated with shipping, delivery and logistics platforms such as ShipStation, Despatch Cloud, Metapack and ShipperHQ, as well as directly with carriers like DPD, DHL and UPS. This allows accurate shipping rates, delivery options and fulfilment tracking to be surfaced to customers.
Can Shopify integrate with search and personalisation tools?
Yes. Shopify integrates with advanced search and personalisation platforms such as Algolia, Klevu, Bloomreach, Nosto and others. These tools are particularly useful for B2B catalogues, enabling faster product discovery, account aware search results and personalised recommendations.
How long does a Shopify B2B integration project take?
Timelines vary depending on the number of systems involved, data quality and business complexity. A typical Shopify B2B integration project can range from a few months to longer for highly complex ERP driven environments. We take a phased and structured approach to reduce risk and ensure a smooth launch.
Can integrations be rolled out in phases?
Yes. Many B2B businesses choose a phased approach, for example launching core ecommerce functionality first and then adding pricing, ERP, warehouse or logistics integrations. This helps manage risk and allows teams to adapt gradually.
Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
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