Shopify for B2B agency
A strategic growth partner for your B2B business on Shopify, including Shopify Plus
As a Shopify for B2B partner and B2B ecommerce specialist agency, Fluid Commerce is perfectly placed to guide manufacturers, wholesalers and distributors in launching and growing on the platform.
Shopify for B2B is powered by Shopify Plus and is a leading B2B ecommerce platform. It offers numerous key benefits, including B2B specific features, robust integration options and enhanced automation capabilities.
Fluid Commerce can manage the whole process of launching, upgrading or promoting a Shopify for B2B site and customer portal, and can explain how it stacks up against the other B2B platforms, enabling companies to decide which is the best solution for their business.
To talk to us about a Shopify for B2B development project, use the contact form on this page, or click this link, to arrange a call back and one of our B2B experts will get back to you as soon as possible.
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What does Shopify B2B offer to manufacturers, wholesalers and distributors?
B2B specific features
B2B companies such as wholesalers, manufacturers and distributors need B2B specific features such as bulk ordering, custom pricing and advanced account management from their online store and customer portal. As a leading platform, Shopify for B2B provides those features to B2B businesses. Fluid Commerce has extensive experience of B2B specific features for manufacturers, wholesalers and distributors and can ensure these are put in place.
Robust Integration Options
Shopify for B2B has robust integration options, especially for company ERP (enterprise resource planning) systems.
Fluid Commerce understands the need for integrations to be carried out smoothly and efficiently and is an experienced integrations partner.
Enhanced automation
Shopify for B2B has advanced automation features. Shopify Flow enables companies to build custom workflows, while Launchpad provides scheduling and automating for sales and marketing campaigns and Checkout Extensibility (or Script Editor) provides customised checkout logic. These tools automate tasks to improve efficiency, reduce manual errors, and enhance customer experiences. Fluid Commerce can use Shopify for B2B to help manufacturers, wholesalers and distributors to improve their automation.
Shopify Plus case study for jewellery wholesaler Gecko
Fluid Commerce was recognised with a HIVE Excellence Award from Hyvä and Mollie payment systems for a project we delivered for safety equipment supplier Fletcher Stewart that involved a Hyvä migration.
Read the full case study here to find out how with a Hyvä migration from Fluid Commerce, this company’s product page speed on mobile increased by nearly 700%, supporting 33% online revenue growth.
FAQs about Shopify B2B
How can a B2B Shopify agency help my business to flourish?
A Shopify B2B specialist agency can help your business to flourish by enabling it to increase sales and revenue through the development of a Shopify ecommerce store that not only encourages customers to place orders, but also increases the value of those orders. The expertise in the Shopify platform brought by a B2B specialist agency will enable your company to harness the power of its native B2B capabilities, while also providing customisation by expert developers where your business needs it. Having a Shopify B2B specialist agency by your side can ensure that your business is able to migrate to, or launch on, the platform seamlessly and that it starts to drive revenue quickly, without any unwanted delays and inefficiencies.
What growth elements should a B2B Shopify agency cover?
A good Shopify B2B agency should be able to provide expertise and experience in the core areas of customised buyer experiences, including custom catalogues and pricing, complex ERP and other system integrations, and the development of user friendly self-service customer portals. They should also be able to advise B2B companies about how their Shopify online store can provide unified B2B and DTC commerce. These are the main areas that will drive growth of a Shopify B2B online store, but they should also provide a go-to-market strategy for companies so that their customers can be encouraged to take up early adoption of the new site and are able to increase their number or orders placed and also the value of those orders.
Do I need Shopify Plus to run a B2B store?
No, you do not necessarily need Shopify Plus to run a B2B store. In April 2026, Shopify announced that its native B2B features such as company profiles, custom catalogues and pricing, unified D2C and B2B channels, payment terms and self-service portal would be available on its basic plan not just Shopify Plus. This will enable millions more merchants to benefit from B2B features and successfuly run wholsale and DTC operations from a single platform. This also reduces platform costs for many businesses wanting to use Shopify as they won’t need to pay the monthly subscription costs of Shopify Plus. There sre some limits on the basic plan, for example only three custom catalogues and customer specific pricings are permitted. For B2B companies with more complex needs, Shopify Plus, which does not have any limits for these features, may be the better option.
Can I run both B2B and D2C from the same Shopify store?
Yes, it is possible to do this with Shopify, and as of April 2026, a unified B2B and D2C store can be operated on the Shopify basic plan. When B2B and D2C are operated from the same store, it is known as a blended store. When running a blended store, companies are able to manage their products, stock and orders in one central admin dashboard, simplifying the process. A blended store enables B2B customers to access their custom prices, catalogues and agreed payment terms, while DTC customers will still use a standard consumer-focused checkout.
What B2B features are included with Shopify Plus?
Shopify Plus has a strong portfolio of B2B features and it has committed to a roadmap that will see these features extended over time. These features are now also available on the Shopify basic plan, albeit with certain limits on the number of custom catalogues and customer specific pricing that are available.
Currently Shopify provides the following B2B features:
Customisable set up of B2B customers, including settings, accounts and permissions
Group customers to create customisable experiences
Personalised catalogues and customer specifics prices
Customised checkout
Assignment of customised payment terms
Selve-serve portals and customer accounts
Stores customised for B2B and DTC customers
Can Shopify integrate with existing ERP or back-office systems for B2B?
Shopify Plus is able to integrate well with B2B companies’ existing ERP (enterprise resource planning) and other systems such as OMS (order management systems), PIM (product information management systems) and WMS (warehouse management systems). Integrations can be direct in some, but not all, circumstances without the need for custom development. It is also possible to use iPaaS (integrations-as-a-service) providers to act as intermediaries between Shopify and the back office system, handling data and synchronisation. Finally, custom APIs can be developed if your business has unique requirements.
How can Fluid Commerce support my Shopify B2B implementation?
Fluid Commerce can support your company’s Shopify B2B implementation by managing the whole process from start to finish. After carrying out an in-depth discovery of your company’s requirements, we will put a plan together for our recommendations for the support and development tasks required to make your Shopify B2B store a success. Your account manager at Fluid Commerce will ensure your project runs seamlessly and development work will be carried out by our Shopify B2B specialist developers. Finally, we will provide a go-to-market strategy to secure early customer adoption and the ongoing success of the store.
Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
