Ecommerce agency for manufacturers, wholesalers, distributors and suppliers
Adobe Commerce | Magento | Hyvä | Shopify
Fluid. Your B2B ecommerce agency is by your side, guiding the way.










Focused on delivering for your business
Ecommerce websites and B2B customer portals
We deliver ecommerce sites and self service customer portals with a high level of B2B functionality, powered by Adobe Commerce, Magento Open Source, Shopify and Hyvä.
As specialists in the B2B market, we help companies such as manufacturers, wholesalers and distributers grow their online sales and revenue.
Ecommerce marketing
To thrive and grow, businesses need to do two things: acquire more customers and keep them. We’ll help you reach and convert more potential customers, and grow revenue, with targeted, click-worthy, conversion-focused paid search and social campaigns.
And once you’ve won those customers over, we can help you keep hold of them with a rewarding experience of your
brand online.
Portal - Fluid Commerce's ready made B2B feature platform for Magento
Portal is Fluid Commerce’s ready made B2B feature platform that enables companies to launch a powerful Magento Open Source online store. Portal also allows businesses such as manufacturers, wholesalers, distributors and suppliers to migrate their ecommerce website from Adobe Commerce to Magento without losing B2B functionality.
Developed by our B2B ecommerce experts, Portal is targeted at traditional B2B companies that want to increase revenue through online sales with a new or upgraded Magento website, whilst also catering for the specific needs of their industry.
Portfolio
Work that delivers
We’re fussy about the company we keep
We Do
Work with a broad range of B2B clients – suppliers, wholesalers, distributors, manufacturers – and direct-to-consumer brands at different stages in their digital journey. Like clients who know what they want to achieve but don’t know how to get there.
Take time to get to know our clients. You’ll meet the people who do the work and we’ll remember how you like your coffee. Bespoke solutions. As standard.
We Don't
Consider ourselves a supplier. We’ll be part of your project team until the job’s done.
What our client's say...
“Fluid provides us with a level of technical capability and industry knowledge to direct and compliment our digital strategy and execution. They are partners in our success. ”
Maurice Suter
Stone Technologies
“We came to Fluid Commerce with a set of objectives to transform our online business. From the initial conversations during requirements gathering, it was clear that Fluid Commerce understood everything from the start. One of the big bonuses to us as a business is that our account manager comes from the merchant side.”
Nigel Fletcher
Fletcher Stewart
“Working with Fluid Commerce has been a genuinely valuable experience. Their proactive, strategic approach to PPC, combined with a strong grasp of the latest market trends and updates, has helped drive real growth for our business. They’re always thinking ahead and bring a clear focus to every campaign.”
Freddie Dalton
Ecommerce and performance team lead at FS Cables
“Our new website not only looks better it works better too. Our new website is much easier to navigate, products are displayed more clearly and the checkout process is so much easier, this shows in customer feedback and improved sales.
The team are so proud of how the site is performing and we do get some amazing feedback from our customers too.”
Paul Humphries
Best 4 Flooring
Blog
Fluid Thinking
For many UK B2B ecommerce companies, they are stuck in a rut with their current ecommerce
The B2B ecommerce market is evolving and growing rapidly, and more wholesalers, manufacturers and suppliers are
Magento has a strong reputation as a powerful ecommerce platform for B2B companies when customised for
Gone are the days when B2B marketing meant dry LinkedIn posts. B2B brands are now turning






What makes Fluid different?
Depth
With extensive B2B ecommerce experience, our clients know we know our stuff.
Flow
Simple processes. No frustration. Responsiveness, transparency, communication and getting to know the people who actually do the work.
Impact
Whatever your ecommerce goals, we’ll plan, concept, design, and build with maximum effectiveness in mind. We do work that works.
Sound like your kind of B2B ecommerce agency? Let’s chat