Get to Know Fluid Commerce
About us
We work with B2B companies, including manufacturers, wholesalers and suppliers to develop ecommerce websites that grow their online revenue.
The B2B and D2C specialists at Fluid Commerce are experts in helping businesses to grow their ecommerce sales with Adobe Commerce, Magento Open Source, Shopify B2B, including Shopify Plus and Hyvä Themes.
We only work with B2B and D2C companies, and all our developers are experts in the field and are experienced in the complexities that especially come with B2B ecommerce stores.


Transparency
We are always transparent with our clients and with one another
Progressive
We continually improve our skills and knowledge, so we offer the best service to clients
Collaborative
We work together as a team to get the best results for our clients, and to bring out the best in one another
Proactive
We are on the front foot, creating and exploring opportunities to improve how we work and our clients’ results
Ethical
We are fair and honest in our dealings with clients and one another. We treat each other with kindness and hold one another to account for the benefit of the team
Our History
Our mission is to help brands grow with Adobe Commerce, Magento Open Source, Hyvä Themes.
By helping you overcome the ecommerce obstacles holding you back, we’ll set you on the path to digital triumph.
2002
Early Years
Founder Adam Hindle set up and sold his first online business by the time he was 20, and soon began building websites for other small businesses.
2009
Fluid is Born
With demand increasing, Adam set up Fluid Digital in 2009 from his hometown of Bury and was quickly joined by technical director Matt Edwards. They were united by a shared interest in ecommerce, the growth opportunity it represented for retailers, and the kick each of them got from transforming someone’s business.
2016
The Expansion
Fluid expanded to include a performance marketing team in order to have a more measurable impact on clients.
2019
Fluid Moves to Manchester
We relocate from Bury to Manchester’s tech-forward Northern Quarter and became one of the first agencies in the UK to launch an Advertising for Amazon service.
2020
Digital to Commerce
Fluid repositioned itself as Fluid Commerce, added Paid Social as a service, and brought in Rob Pimlott who has over 17 years of client-side ecommerce expertise.
2023
Ecommerce Market Leaders
Following another office move in 2023 to Ancoats, the epicentre of Manchester’s tech community, Fluid has cemented its purpose to deliver exceptional work that helps transform retail brands into market leaders.
2002
Early Years
Founder Adam Hindle set up and sold his first online business by the time he was 20, and soon began building websites for other small businesses.
2009
Fluid is Born
With demand increasing, Adam set up Fluid Digital in 2009 from his hometown of Bury and was quickly joined by technical director Matt Edwards. They were united by a shared interest in ecommerce, the growth opportunity it represented for retailers, and the kick each of them got from transforming someone’s business.
2016
The Expansion
Fluid expanded to include a performance marketing team in order to have a more measurable impact on clients.
2019
Fluid Moves to Manchester
We relocate from Bury to Manchester’s tech-forward Northern Quarter and became one of the first agencies in the UK to launch an Advertising for Amazon service.
2020
Digital to Commerce
Fluid repositioned itself as Fluid Commerce, added Paid Social as a service, and brought in Rob Pimlott who has over 17 years of client-side ecommerce expertise.
2023
Ecommerce Market Leaders
Following another office move in 2023 to Ancoats, the epicentre of Manchester’s tech community, Fluid has cemented its purpose to deliver exceptional work that helps transform ecommerce companies into market leaders.
Focussed on Delivering for Your Business
Ecommerce websites and B2B customer portals
We deliver ecommerce sites and self-service customer portals with a high level of B2B functionality, powered by Adobe Commerce, Magento Open Source, Shopify and Hyvä.
As specialists in the B2B market, we help companies such as manufacturers, wholesalers, and distributors grow their online sales and revenue.
Blog
Fluid Thinking






Add Fluid to the mix
At Fluid Commerce we only work with B2B and D2C companies such as suppliers, manufacturers, wholesalers and distributors so understand how to guide them through the complexities, and challenges that are unique to their markets.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify and Hyvä Themes, Fluid is a leading B2B and D2C ecommerce agency for a reason: we get results.
- B2B and D2C specialist agency skilled in Magento, Adobe Commerce, Shopify and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service