News & Insights
Expert insights, trends and industry reports for high-growth ecommerce
- Adam
- Managing Director
- 27.01.2026
- • 4 min read
LinkedIn over the past few weeks has been a buzz with the news that Adobe is
Targeting the right audience is the foundation of any successful B2B search marketing campaign. Unlike B2C






Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
"Our new website not only looks better it works better too. Our new website is much easier to navigate, products are displayed more clearly and the checkout process is so much easier, this shows in customer feedback and improved sales.
The team are so proud of how the site is performing and we do get some amazing feedback from our customers too."