After a site launch, there are likely going to be bugs and errors that need fixing. No matter how great your team is or how enterprise level your ecommerce platform is, there will be things you need to fix or would like to improve on.
However, if you work with a proactive agency on your site launch or migration, you can minimise the number of bugs and errors you may encounter.
What are some of the most common ecommerce bugs and errors? How can you plan and prepare for them?
#1 – Missing product data
The most common errors are usually because of missing product data. You will encounter a huge number of issues if you haven’t uploaded all of the correct data for your products, including sizes, colours, descriptions, imagery, specifications, or even titles.
This can have an effect on product pages, checkout, filtering and sorting, warehouse management systems and more. Issues could be minor such as an issue with site search, or they could be major such as an issue with adding products to cart.
When you are uploading products to your site, or are working with your agency on a migration, make sure that you have a checklist for all of the product data you need and prioritise making sure it is all accurate.
#2 – Promotions and discounts not working
There’s nothing worse than spending weeks planning a sale or promotion, and then there are issues with your launch. Either the discount doesn’t work for your customers, or a bundle offer doesn’t work properly.
This could be for a number of reasons, including an incorrectly set up pricing or discounting structure or poor product data.
Make sure you plan and set up your promotion at least a week before and review with your ecommerce team to ensure there are no conflicts or errors.
#3 – Missing redirects
One of the most common ecommerce errors during a migration is missing redirects. This can have a huge impact on your organic search presence, your paid search strategy, and your customer experience.
Whilst you may catch all of your key pages and set up redirects, there are likely going to be secondary or tertiary pages that are easily missed.
Any proactive ecommerce team should be able to help you with setting up all of your redirects and help you map out all of your pages, or you may want to work more closely with an SEO agency to do so.
#4 – Payment methods not working
A rarer ecommerce error, but one with huge consequences, is when your payment methods aren’t working properly.
Depending on whether this is your core payment method or a PayPal or Apple Pay method, it can cause major issues with your checkout experience if your customers cannot make a payment.
More often than not, this may be due to wrong information set up in your payment settings. This could be an easy fix but it’s always worth speaking to your ecommerce agency and your payment partner to make sure there are no wider issues.
#5 – Poor tracking from marketing activities
If you have poor tracking from your marketing activities, then this can have consequences for your wider ecommerce strategy. You need to make sure that you have appropriate UTM tracking for any campaigns. If you don’t, you may be reporting inaccurately and you could be making the wrong decisions for your growth.
Make sure you review all of your UTM tracking and have your reporting set up accurately.
#6 – Slow loading imagery
Customers may not recognise a fast site, but they will definitely recognise a
slow loading site. Whilst a slow site can be for any number of reasons, one of the causes of a slow site can be imagery.
If your image files aren’t compressed, then you may have issues with slow pages on-site and a poor customer experience.
This is an issue to review before any site launch or migration. You can either compress and review all images before the project or use an image compression app or module on-site.
Work with proactive partners
Every ecommerce project is different and so there are hundreds of bugs and errors that can’t be caught, however if you work with proactive partners then you can minimise the number of issues you will encounter by preparing and planning for them beforehand.
Planning for reactive ecommerce work can be difficult, but working with the right agency can change your business.
If you’re looking for an ecommerce agency and want to know how we work, then get in touch.