Skip to content
  • Adobe Commerce & Magento

    Adobe Commerce B2B

    Hyva icon

    Hyvä for Adobe Commerce and Magento

    Magento for B2B

    Portal - B2B Accelerator

    Adobe Commerce and Magento Support

    Ecommerce Consultancy

    Adobe Commerce and Magento Integrations

  • Ecommerce Marketing

    PPC for B2B

    PPC for Retail

    Paid Social

  • Work
  • About Us

    Partners

    Careers

  • News & Insights

    News & Insights

    Reports

    Resources

  • Contact
  • Adobe Commerce & Magento

    Adobe Commerce B2B

    Magento for B2B

    Hyva icon

    Hyvä for Adobe Commerce and Magento

    Portal - B2B Accelerator

    Adobe Commerce and Magento Support

    Adobe Commerce and Magento Integrations

    Ecommerce Consultancy

  • Ecommerce Marketing

    PPC for B2B

    PPC for Retail

    Paid Social

  • Work
  • About Us

    Partners

    Careers

  • News & Insights

    News & Insights

    Reports

    Resources

  • Contact

Amazon Delivery Drones to Target Prime E-commerce Customers

Ecommerce | News & Insights
Picture of Adam Hindle

Adam Hindle

Managing Director

Date

03/12/2013

E-commerce giant Amazon posted on their website  today details of their R&D department’s latest product—Prime Air. “The goal of [Prime Air] is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.”

Drones

No longer the domain of deadly military strikes, unmanned drones able to be automated to fly according to GPS lines have been seen increasingly at civilian air shows. However, Amazon reports that their biggest hurdle (outside perfection of the technology involved) is the regulation of drones by the FAA in America, and European aviation authorities.

In the US, many states are already employing drones for police surveillance, and now following the tragic helicopter crash in Glasgow, some are calling for similar measures in the UK. Currently the biggest push for drones in the civilian sector is coming from farmers, who want to use drones to provide better data to drive the application of fertilizers, pesticides, and other problems that too often need mass solutions as they aren’t spotted till they’ve spread to the entire crop. Automated drones would optimize the process of trouble shooting, and thus cut down greatly on costs—and all while the farmer is otherwise occupied.

However, while the FAA has OKed the use of manned civilian drones, automated drones are still not alright by them.

Amazon’s use of the drones for Prime Air is the first serious step in utilizing drone technology commercially—let alone in the e-commerce sector—however problematic overcoming aviation laws might be. Ignoring the persistent question of ‘what happens if the drone drops my package’ and then imagining a world where a popular delinquent pastime is shooting down courier drones (and stealing my shiny new iPhone10 en route) the pertinent insight is that as the leading e-commerce retailer is to cut down on shipping times as a priority—doing their best not only to optimize their warehousing (which may very soon be almost 100% automated), but now their shipping as well.

In response, Waterstones yesterday announced their competing service O.W.L.S that, instead of drones, will use a fleet of delivery owls–which aren’t regulated by air traffic regulations.

Complex pricing structures should not be barrier to B2B customer digitalisation 
In this article, our technical director Matt Edwards talks about complex pricing structures and B2B ecommerce websites....
Read

How the landscape is changing for B2B ecommerce

Read

AI could transform B2B ecommerce development but partners remain key

Read
See all posts

Want an experienced Adobe partner by your side?

Book a free discovery call

Discover how Fluid Commerce can give your business the advantage
Share your digital objectives and pain points
Learn more about our approach and expertise
Discuss timeframes and budgets

Manchester HQ
Colony Spring Gardens, 19 Spring Gardens, Manchester, M2 1FB

London
White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF

0161 762 4920
[email protected]

Services
  • Adobe Commerce for B2B
  • Magento for B2B
  • Hyvä
  • Adobe Commerce and Magento Support
  • PPC for B2B Ecommerce
  • PPC for Retail Ecommerce
  • Paid Social for Ecommerce
Recent Work

FS Cables

Pearson Hydraulics

Salon Business Solutions

Rayware

Gecko Jewellery

Company
  • Home
  • About Us
  • News & Insights
  • Contact

© Fluid Commerce Limited | Registered in England No. 07026218 | Terms | Data | Privacy Policy

Facebook Instagram Twitter Linkedin
Go to mobile version