According to Merkle’s recent Digital Marketing Report, marketers spent 165% more on Amazon Sponsored Product ads during the second quarter of 2018.
With Amazon leading the way in online retail, it’s no surprise that sellers want their products on the site. And there is little doubt that Sponsored Product ads work for those involved. But can they work for your ecommerce business?
Keep reading as we delve deeper into the world of Sponsored Products and how they could benefit you.
What are Sponsored Products?
Sponsored Products are basically Amazon’s own pay-per-click (PPC) platform, which exists within the Amazon Marketplace.
Users place bids on relevant keywords. If you win the bid and your product matches the keyword, then your ad gets displayed. The ads appear on the first page of search results or on similar product detail pages – right where the customers will see them!
Having clicked on the ad, the customer is sent directly to the product page, where they can find more information or purchase the product instantly.
How do I use Sponsored Products?
Amazon has purposely designed Sponsored Products with ease of use in mind. Depending on your goal, sellers can select campaigns to either launch a new product or to highlight seasonal / in-demand products.
There are two ways sellers can build and manage campaigns within Sponsored Products:
- Automatic targeting – Amazon targets your ads to all relevant customer searches based on the product information you supply
- Manual targeting – Sellers manually set keyword options for each product and select which customer searches will be targeted.
Automatic targeting may be best for beginners, as you can get to grips with the service, monitoring which keyword searches provoke the most clicks of your ad.
Manual targeting, on the other hand, gives the seller a higher level of control. They can select specific keywords that relate more closely to their products.
Would it work for you?
In 2017, Amazon Marketplace sellers across the world made a total of £90.2 billion in product sales. Sound like something you want to be a part of?
With over 5 million Marketplace sellers globally, it is easy for products to get lost and go unnoticed. When searching for a digital camera on Amazon, over 6000 results are found. So, how do you get your product noticed amongst 6000 others?
This is where Sponsored Ads come in. Using Sponsored Products, the top line of the search results will include your digital camera. If yours is one of the first the customer sees, chances are your sales will increase.
Anyone can sign up for an Amazon seller account and build advertising campaigns, but it won’t benefit everyone in the same way. If you’re an ecommerce company, particularly B2C businesses, advertising on Amazon is definitely something you should explore.
Boost sales with Sponsored Products
With the platform growing at an impressive rate, now is the perfect time to get aboard. For more information about the service and further user guidance, check out Amazon’s advertising overview.
If you’re looking to maximise your ROI on Amazon’s Sponsored Ads, Fluid Digital can help. Our team of advertising experts are fully equipped to guide you through your PPC campaigns with the knowledge and experience to take your ecommerce business to the next level. Get in touch today to find out more.