9 Ways to Take Your Shopify Plus Store to the Next Level

With any Shopify Plus project and new ecommerce build, it can be difficult to create a post-launch plan. All of your time, energy and focus is often taken up by the initial project and it is easy and understandable to ‘worry about the next stage’ after. 

However, all ecommerce managers know that the time will come when you need to carve a strategy for your Shopify Plus store post-lunch and identify how to take your online store to the next level.

How can you take your Shopify Plus store to the next level?

#1 – Work with an agency or consultant to create a growth plan

The first point of call is to work with an agency or consultant to create a growth plan. You will benefit significantly from a third party who can offer insightful knowledge about the industry (and your business if they worked with you to build your store), but they will have the distance needed to be critical and constructive.

A proactive agency can work with you on an ecommerce growth roadmap, and will likely offer you a dedicated Account Manager and schedule regular Quarterly Strategic Reviews.

During these sessions, they will continue to work with you to plan your growth strategy, review benchmark statistics, offer site analysis and recommendations and also create a KPI dashboard to report on your growth.

This can be incredibly useful for understanding how you can take your Shopify Plus store to the next level.

#2 – Do you have an ecommerce retainer?

Whilst working with an agency or consultant, you will want to consider how you may use an ecommerce retainer. An ecommerce retainer will give you the flexibility and dedicated time from an agency to work on your site with continuous optimisations and updates.

Without a dedicated retainer, you may struggle to prioritise necessary work and development costs will be higher. 

This also helps you with unplanned work (bug fixes etc.) as you will have an established retainer with the time needed to fix issues on your site, so that you are distracted from your high growth strategy.

#3 – Work to improve your site speed and site security

The first actionable optimisation for your online store is to improve your site speed and site security. These are two hugely important factors for improving your conversion rate and reducing bounce rate. 

You can easily take your Shopify Plus to the next level by optimising images and implementing more streamlined technologies and code to improve speed.

This is also true for security – by investing in EV SSL and upgrading partner technologies to improve security, you will be increasing conversion rates and adding trust and stability to your online store.

#4 – Implement a loyalty and rewards program

If you provide a good experience for your customers, it can be easy to retain them and position yourself as a trustworthy retailer.

However, you can encourage this further by building a loyalty and referral scheme that rewards your customers by making repeat purchases. This can be with points (that can be redeemed for discounts or free products), or with tiered rewards (that provide benefits such as free delivery after a certain value of spend has been reached).

You can partner with a loyalty scheme provider such as LoyaltyLion or Yotpo to make this seamless for your customers.

#5 – Create personalised experiences for your customers

Another fantastic way of taking your Shopify Plus to the next level is by adding an element of personalisation.

If a customer has a trend of buying a specific category of product or brand, then you can customise their next visit by promoting this product type again and speed up the process. The quicker they can find the product they’re looking for, the more likely they are to make the purchase.

You may also want to personalise on a more top-of-the-funnel basis by providing a slightly different experience for new and returning customers. If a customer is visiting your site for the first time, you should be promoting more messages about your brand and your story. If a customer is returning, you may want to promote more reinforced messages such as free delivery or even give them a discount.

There are a number of personalisation platforms out there including Nosto, Segmentify, Bunting and Pure Clarity.

#6 – Add new payment methods and integrations

Another easier way to take your Shopify Plus store to the next level and improving your online store is by adding new payment methods and integrations.

You can explore additional easy payment methods such as Apple Pay and Google Pay, but also extra payment methods such as Amazon Pay and PayPal. These can improve conversion rates significantly by giving customers choice and convenience.

Depending on your sector and your customer base, Klarna can also significantly improve conversion rates by helping customers pay later or pay with installments.

If you need support with payments, Adyen can often help. 

#7 – Add click and collect functionality

Another added functionality you can add to your Shopify Plus store to take it to the next level is click and collect functionality.

Click and collect can be a challenging service for many retailers. Many retailers do not have physical stores and some retailers will sell heavy or bulky items that can’t realistically be collected from non-store locations.

However, there are some interesting trends where retailers have attempted to combat this with innovative solutions such as HubBox.

#8 – Create an email marketing and automation strategy 

Many retailers will have an email marketing strategy and there will likely be a place for email within your marketing strategy if you haven’t implemented this already.

If you are seeing growth, there’s a good chance that you’ve seen a significant increase in new customers. But what does your welcome experience look like for these new customers? 

A quick win is to set up a welcome email series for customers who make a purchase and sign up to your newsletter. There are dozens of welcome email examples, but the idea is to send an initial email on sign-up, followed by another a few hours or days later if they haven’t purchased (or if they abandoned their cart), and then another in a few days perhaps with a discount (if they haven’t still purchased), etc.

However, you can set more complex automations up for lapsed customers, loyal customers, one-off purchase customers etc. 

Once these are set up, they will be automated to fire every time a customer signs up to your newsletter.

#9 – Invest in paid search and/or paid social

If you are seeing an increase in sales and interest, then there is natural demand for your product and brand. If this is the case, you may want to ramp up your paid search efforts to maximise the amount of traffic and sales you generate.

You will likely want to work with a PPC agency who can manage your paid search or paid social strategy but this can certainly be a strategy to boost growth for your business. 

Many retailers have a negative impression of paid search and may believe that it doesn’t work for their business or their product but more often than not, their previous campaigns have been mismanaged and budget has not been well spent. This is definitely worth picking up again to explore the opportunities with a new agency.

Paid search can be a dynamic way of increasing traffic and driving sales in times of high growth.

Work with partners to get the most out of your online store

Ecommerce growth does not stop with an ecommerce site build. You need to make iterative changes and improvements to get the most out of your Shopify Plus store and take it to the next level.

Working with partners and agencies is the best way to do so for diverse ideas and a wide range of talent.

We offer ecommerce consultancy and ongoing Shopify Plus support, so if you’re searching for a new agency and are interested in how we could work together then get in touch.

Shopify Plus is a popular platform amongst fashion brands. From Skinnydip through to Gymshark, it is a go-to ecommerce platform for ambitious fashion brands who are looking for high growth.

Why is Shopify Plus a popular choice for fashion brands? 

1. Ease of use and simple admin

One of the first things retailers notice when using Shopify or Shopify Plus (whether they are a fashion brand or not), is the platform’s ease of use and simple to understand admin.

The admin of the platform has a clear and straight-forward UX and this certainly streamlines the management for any fashion brand. 

2. Easily customisable theme

Most themes for Shopify Plus stores are easily customisable and this makes it a good choice for fashion brands who often need visual and engaging designs to showcase their products.

Shopify Plus allows for the use of ‘sections’ (a feature similar to Magento Page Builder) and most themes can be amended or altered with minimal knowledge of technical code. 

3. Schedulable content updates

With Launchpad on Shopify Plus, retailers can schedule content updates in advance. 

This is perfect for fashion brands who need to update homepage banners and featured content regularly. This may be for flash sales, product drops or influencer campaigns. 

With this feature, ecommerce teams can schedule content but can also ‘lock’ homepages ahead of a product launch, schedule discounts and promotions, and more.

4. Automation with Shopify Flow

Shopify Flow is the automation engine that comes with Shopify Plus. The engine uses both pre-built templates and a visual workflow builder to start automating your ecommerce setup quickly.

There are a number of various advantages of Shopify Flow, including tracking reviews, organising and segmenting customers, managing orders and inventory management, powerful marketing and other ecommerce tasks. 

This is useful for fashion brands with complex promotions, diverse customer bases and a mix of large-scale marketing campaigns. Any automation that fashion brands can implement to easily manage these aspects of ecommerce is key.

You can find out more about Shopify’s automation here.

5. Easy integrations with loyalty and reviews

Many fashion brands have integrated loyalty schemes for their customers, and many fashion brands rely heavily on customer reviews and user generated content.

Shopify Plus has many easy integrations with loyalty technologies such as LoyaltyLion, Yotpo and Smile.io, as well as with most well-known review platforms.

Alongside easy integrations, you can also take advantage of Shopify Flow and Launchpad to segment marketing campaigns and content for VIP and loyal customers to increase conversion rates and improve user experience.

6. Quick setup with Klarna

Klarna has become a staple ecommerce technology for many fashion brands and also consumers.

Klarna is a Shopify Plus partner and their easy integration will mean that any fashion brand who works with the payments partner will have no problem adding the Klarna integration to their site.

Whilst this isn’t unique to Shopify Plus (Magento also has Klarna baked-in to their admin), it is definitely a powerful technology used by many fashion brands and worth noting.

7. Built for fast, scalable growth

Shopify Plus is one of few ecommerce platforms built for high-growth. Many fashion brands are experiencing incredible growth and need a scalable platform that can accelerate this success.

With a streamlined admin and an ecommerce cloud setup, ecommerce teams don’t have to focus on infrastructure and instead they can invest their time and money on growth.

A platform of choice for fashion

Shopify Plus is one of the go-to platforms of choice for many fashion brands. It is fast, powerful and easy to use. 

However, all fashion brands need to fully evaluate their options. With more complex setups, integrations with marketplaces, or B2B and wholesale offerings, you may need a more comprehensive platform such as Magento 2

But there is no doubt that Shopify Plus is an important player and can be a fantastic choice for ambitious fashion brands who want to get setup quickly and don’t need much bespoke functionality.
If you need help exploring which ecommerce platform is right for you, then get in touch.

Shopify is a fast growing ecommerce platform, especially for ambitious retailers with simple ecommerce setups experiencing rapid growth. One of the key reasons why Shopify is adopted by many of these retailers is its strengths with automation.

This is especially true for their enterprise platform, Shopify Plus, with Shopify Flow, Launchpad and Shopify Scripts.

Retailers need to be able to scale quickly, and automation is necessary. Why is Shopify strong at automation? What key features does the platform have that empowers retailers to focus on growth, not on manual tasks?

 

Shopify Flow

Shopify Flow is the automation engine that comes with Shopify Plus. The engine uses both pre-built templates and a visual workflow builder to start automating your ecommerce setup quickly.

This reduces the number of manual tasks needed in your business and ultimately empowers you to spend more time on growth.

 

Shopify Flow

 

You can use Shopify Flow to track reviews and trigger actions based on specific negative reviews. You can organise and segment customers based on key criteria, such as customer lifetime value or recent spend. You can also use Shopify Flow for order and inventory management, with triggers on products with low stock and international orders. You can also use Shopify Flow for powerful marketing, with loyalty and retention actions for valuable customers and the power to offer discounts and promotions for certain orders.

Shopify Flow is fairly comprehensive, and also integrates with key ecommerce tech such as dotdigital, Nosto, LoyaltyLion, Klaviyo and Yotp

 

Launchpad

With Launchpad, Shopify Plus retailers can schedule content on-site for events and promotions in advance, with set start and end times.

This gives planning power to Ecommerce Managers, reducing the risk of errors and reducing the amount of time spent on manually updating content for key promotions.

 

Launchpad

 

Content that can be scheduled and monitored with Launchpad includes product visibility, themes and discounts. This allows retailers to make sure that their flash sales and product launches can run smoothly.

You can also track performance of Launchpad content in real time, understanding customer behaviour at these key peak trading periods.

 

Shopify Scripts

Shopify Scripts is also a powerful tool that allows for a certain level of automation. You can use Shopify Scripts to offer custom built pricing mechanisms, shipping options and payment options. They work with a Shopify Scripts API but the feature is for Shopify Plus merchants only.

Examples of how you can use Shopify Scripts include discounting products with specific tags, running complex promotions (such as buy one, get one free, or buy two, get X% off), hiding shipping orders and prices for certain orders, and hiding payment gateways for specific orders.

This can enhance ecommerce setups and empower retailers with the ability to offer complex promotions without the need for a heavy workload of manual tasks.

 

Automation with Shopify

Automation can’t do everything. However, it can certainly make an Ecommerce Manager’s life easier. Shopify is strong at both automation and at allowing for easy and simple back end operations, and this is one of the key reasons why Shopify has become an important player in ecommerce.

If you are exploring which ecommerce platform is right for you, and are considering Shopify or Shopify Plus, then get in touch.

Shopify has become an ecommerce platform that has dominated the market quickly and has become a leading player in ecommerce, alongside Magento, BigCommerce and more. Shopify has over 500,000 active sites, with over $40billion in annual retail revenue, and is quickly becoming a go-to ecommerce platform for many.

We launched our Shopify service early 2020 to offer an alternative high-growth platform for retailers where Magento isn’t a good fit. Magento remains a key ecommerce platform for many, but Shopify is an excellent alternative where Magento doesn’t meet an online store’s needed requirements.

Why is Shopify an important player in ecommerce? Why are more brands exploring Shopify as a viable ecommerce platform?

 

Simple and Easy-to-Use

One of the clear distinctions between Shopify and other platforms is how simple and easy-to-use the platform is. The platform has a streamlined admin, with clear navigation and straight-forward reporting.

The key benefit of this (and one of the reasons why we think Shopify has quickly become a market leader) is how accessible the platform has made ecommerce. Anybody can build and grow an ecommerce brand on the platform, no matter what their experience is.

You don’t need a wealth of tech experience to use the platform, and this means that anybody can use Shopify – from Managing Directors through to Ecommerce Managers and Marketing Executives.

This is a huge benefit for many Ecommerce Directors who want to move away from complicated legacy systems and who want to streamline processes.

 

Focus on Growth

Shopify is also a platform that allows many Ecommerce Directors to focus on growth. With a streamlined admin (as mentioned) and an ecommerce cloud setup, ecommerce teams don’t have to focus as much on infrastructure and instead they can invest their time and money on growth.

This is even more beneficial for ecommerce brands replatforming from one platform to another, where they can focus on high growth instead of being held back by existing legacy systems.

 

Ecommerce Innovation

Shopify has a history of ecommerce innovation, which has become another key highlight for Ecommerce Directors.

Shopify has rolled out key functionality to all retailers using the platform, such as Apple Pay and Google Pay out of the box, without a need for retailers to sign off extra investment in development. All Shopify Plus stores also provide a free EV SSL certificate to retailers, which again allows for ecommerce teams to focus on growth and not infrastructure.

Shopify has also become a leading ecommerce platform with their in-store POS, for multi-channel retailers with both an online store and physical locations. For retailers who are looking for more integration with their channels, this innovation is another reason why Shopify has become a key consideration for them.

 

The Shopify Ecosystem

Finally, one of the key highlights for Shopify is its community. The Shopify ecosystem is a community that encompasses agencies, technologies, integrations, designers, CRO specialists and more.

With regular events and meetups, and their annual Shopify Unite conference in Toronto, the community regularly works together to pave the way for the ecommerce platform.

It’s certainly important to note that this type of community is also seen in other platforms such as Magento. However, the Shopify community has been a huge part of their growth and it is still important to recognise that this is a key reason why they have become an important player in ecommerce.

 

What Next for Shopify?

Shopify is now becoming a platform consideration for many, from ecommerce brands replatforming from Magento 1 through to start-up brands who are looking for a fast go-to-market strategy.

Whilst Magento will remain the best platform for larger retailers with complex set-ups and ambitious growth plans, there are many other retailers who will benefit most from replatforming to Shopify.

We always recommend you map out your requirements clearly and evaluate your options. If you need help exploring which ecommerce platform is right for you, then get in touch.

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