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E-mail Marketing Software Champions Go Head-to-Head

E-mail Marketing Software Champions Go Head-to-Head

The battle between the giants of the e-mail marketing industry is as ferocious as it has ever been. But who is currently leading the way in a market full of fantastic solutions?

In this guide, we introduce five of the e-mail marketing software giants in more detail.

Campaign Monitor

Campaign Monitor allows you to kick off your e-mail marketing campaign quickly, easily and inexpensively.

Its simple website gives you hints as well as providing top of the range software to the end user.  The features of the software are up to date, which allows those who are proficient in the latest techniques the chance to get ahead of their competition by incorporating social media and a personal template design.

Campaign Monitor provides these features and many more from just $9 per month.


For an easy way to promote your e-mail marketing campaign, Sendinblue not only provides an e-mail marketing solution, but it also merges with SMS and newsletters for fantastic ease of use.

Some of the stand-out features are the Optimised Deliverability and the brilliant support team, which has been given five star reviews across the board. The website states that their mission is to ‘offer the simplest, most reliable marketing solution for everyone,’ which they most certainly have done. These features and many more are available for nothing with certain restrictions, but there are other packages available for a fee that allow you to use the software without any restraints.


If your main focus in e-mail marketing is growing your contacts, ActiveCampaign is the e-mail marketing software for you.

The main features that make ActiveCampaign stand out from the crowd are:

  • A drag and drop facility
  • The ability to use the software on your phone
  • A selection of free templates
  • Free image hosting

ActiveCampaign gives you the capacity to categorise your contacts into a variety of different groups like how active a client is on your site or their interests.

Without proper organisation of contacts, your campaign wouldn’t be very successful.  ActiveCampaign gives you the edge with this feature, which many of its competitors do not offer.

Furthermore, if you have any questions, there is a live chat feature available.


CakeMail is a very simple, yet effective e-mail marketing software, with a website that is very appealing and easy to navigate, which is always a benefit.

CakeMail offers a 30 day free trial, giving you the chance to enjoy their services without spending.

Unlike some of its competition, this e-mail marketing software provides a very appealing feature. You do not have to buy a whole package that you don’t need. CakeMail allows you to simply pay for the features that you use.

The price for this software starts at a more than affordable $8 per month, which allows you to send unlimited emails to up to 500 contacts.


Campaigner is a professionally designed e-mail marketing software, which differs from the four others on this list. The website boasts a more professional solution, which would allow you to attract a more sophisticated type of clientele.

Campaigner incorporates the key features found in just about all of the other pieces of e-mail marketing software, but also has some very new and interesting elements.

One of the main properties offered by Campaigner, which is not offered on some other e-mail marketing software products is the Autoresponder, which allows you to set a specific date to send your campaign.

Furthermore, Campaigner has a wide range of templates available for use, and with prices starting at $19.95 per month (with a 30-day free trial) is more than affordable.

One customer of Campaigner has praised the use of the integrated marketing solution to manage contacts. A very sensible choice which would most definitely cater for the majority of companies when it comes to e-mail marketing.

Can we help you?

Whilst all these e-mail marketing software solutions have fantastic benefits for many businesses, it’s worth exploring options tailored for your business specifically.

At Fluid Digital, we offer bespoke e-mail marketing services to suit the needs of your business. If you’d like to know more about how our services can help you, get in touch today by calling 0161 452 7146.

Image Source: Creative Commons Flickr
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