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An Introduction to Magento Business Intelligence

An Introduction to Magento Business Intelligence

At Fluid Digital, we create online stores that brands and customers love. We specialise in Magento, a flexible ecommerce platform with over 250,000 merchant users worldwide. Clients love our unrivalled level of experience and the value we bring to their businesses, but Magento in itself is definitely worth shouting about too.

Our team of Magento Certified Developers love the platform, and for good reason. It is agile, innovative and users enjoy more sales and less expenses. In fact, on average, merchants using Magento grow 3 times faster than those on rival platforms and experience a 50 percent reduction in Total Cost of Ownership. Not bad, right? Probably why Magento is the world’s most popular ecommerce platform.

Analyse this…

Today, we’d like to talk to you about one of the platform’s exciting features – Magento Business Intelligence. According to one of Magento’s merchants, “Different teams have different definitions of metrics or KPIs. We don’t have a single source of truth around what success means for our business. I spend more time extracting, validating and crunching numbers than I do taking data-driven actions based on the results.”

Magento Business Intelligence is the answer to this common problem. If transaction records and web traffic data simply isn’t enough, Magento’s analytics tool is definitely worth a closer look…

What’s in a name?

Magento Business Intelligence was previously known as Magento Analytics, but switched names recently, with an announcement in January 2017 signalling the change.  The previous name didn’t do the tool justice. Magento put it best themselves, when they explained that the new name “more accurately reflects the depth and power the software, which provides a holistic view of the customer journey across a diverse universe of data sources.”

So, what’s so great about Magento Business Intelligence?

Basic questions that were once difficult to answer are just a click away. Do you want to know who your most valuable customer is? With Magento Business Intelligence, you can understand their behaviours and optimise your store to acquire more knowledge. You can even track the effectiveness of your marketing campaigns, and optimise your spending to increase growth.

Here are just a few of the features…

  • Data Warehouse – Does your team spend countless hours gathering and combining data from multiple sources? Magento Business Intelligence combines data for you – whether it’s from Salesforce or Facebook Ads – creating a single hub for your organisation.
  • Customisable – Access accurate information faster and gather the insights that matter most to your business.
  • Cloud-based – Access information when – and where – you need it most.
  • User-friendly & Powerful – Magento Business Intelligence is easy for business owners to use, but also offers the in-depth features that technical users crave.

Learn more about Magento

We offer Magento design, development, audits, support and our team is fully trained on Magento 2. If you would like to learn more about Magento and why we recommend this platform for ecommerce merchants, take a look at our Magento solutions or get in touch today. Call 0161 452 1355 today or complete our contact form. Together, we can empower your entire team with a single source of certainty.

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