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Is Magento the Best E-Commerce Platform? Here’s 5 Reasons Why We Love It!

Is Magento the Best E-Commerce Platform? Here’s 5 Reasons Why We Love It!

There’s no doubt about it – Magento is the best e-commerce platform. We love it! Are you launching a new e-commerce store, upgrading an existing site or looking for ways to increase website traffic, sales and growth? Magento has all the answers.

Perhaps you think we’re biased…? Nothing could be further from the truth! At Fluid Digital, we’ve worked with every e-commerce platform around and nothing comes close. Still unconvinced? Here are 5 reasons why we love Magento and why it’s the best e-commerce platform in town:

1)    Customisable & Flexible

Whether you’re a small independent business or a large retailer, Magento offers everything you could possible need. Versatile customising options allow you to transform the layout and style of your site, as well as specify your browsing, shipping and payment terms. This gives you complete control over your online business.

Plus, managing a high numbers of products is made easy and efficient with Magento’s flexible product handling capabilities. As a result, there’s less for you to worry about during those busy sale periods.

2)    Plenty of Plug-ins

Customising your store doesn’t stop there – Magento is one of the best e-commerce platforms around due to its highly flexible Content Management System. The platform offers a large number of extensions to help expand the features of your website. Consequently, your online store will continue to evolve and grow along with your business. From a ‘One-step check out’ and ‘Search refinement’ extension, to Live Chat integration and Related Product menus – the possibilities are endless..

3)    M-Commerce Compatible

With the ever-increasing popularity of mobile commerce, it is essential that your online store is responsive. Magento offers fully integrated m-commerce functionality, so your customers can easily access your online store right from their smartphones.

Making your website responsive is quick and easy with Magento’s variety of themes and templates. And the benefits for your business are countless. Aside from giving your customers a great, secure shopping experience, a responsive website will also improve your SEO rank and increase your mobile conversion rates.

This is an incredibly important factor with the clock ticking down to Google’s ‘mobile-friendly’ algorithm update on the 21st of April. If you haven’t heard about this new algorithm, it will affect non-mobile websites and could result in lower search engine ranks.   

4)    Fantastic SEO & Analytics Reporting

Powerful SEO and analytics tools are another reason why we think Magento is the best e-commerce platform out there. These amazing functions allow you to improve the online presence of your business, while continuing to attract and retain customers.

Magento can generate SEO-friendly URLs, a Google Site Map and customised meta tags for your online store. Which means all the hard work is taken care of and you’ll soon see an improved ranking and search visibility for your website.

Want to know more about your customers? Magento also provides deep customer insights, such as demographic profiles and buying history. Making it easier for you to create targeted campaigns, promotions, vouchers and offers, to increase sales and grow your business.

5)    Impressive customer-base

Don’t just take our word for it. With over 200,000 online stores choosing Magento, we’re not the only ones that think it’s the best e-commerce platform. Magento is home to leading brands Nike, Harper’s Bazaar, Ford and Samsung. And its popularity is on the rise. Pretty impressive, right? You can take a look at some of the best Magento websites in our latest blog, Who uses Magento? Check Out 10 of Our Favourite Sites! 

The variety of features and benefits included with the platform give businesses the opportunity to achieve their goals by increasing traffic, growth and sales. The ease-of-use, adaptability and endless customisation features are increasingly attractive to businesses looking to set up online stores. And many of our favourite features mentioned above make it one of the world’s best e-commerce platforms.

So there you have it, our 5 main reasons why we love Magento. We’re sure after reading through them, you’ll also agree that it’s the best e-commerce platform around.

Can we help?

If you’re interested in getting a bespoke Magento website built for your brand, take a look at our Magento e-commerce web design services or give us a call today on 0161 762 4920 for your free consultation.

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