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Key Dates for Your 2017 Ecommerce Calendar

Key Dates for Your 2017 Ecommerce Calendar

With our 2017 Ecommerce Calendar by your side, you’ll be able to plan special events, promotions and sales for your business strategically throughout the year. Remember: the key to maximising online sales is planning ahead. The earlier you start thinking about how to create a buzz around your products and services during these special days and weekends, the better.


1: New Year’s Day

Start the year as you mean to go on. Establish a regular posting schedule on your social media accounts and inspect your website for any errors that might be affecting page load speed or user experience.


Little boy carrying heart shaped gift

14: Valentine’s Day

Show your customers how much you love them this year with a Valentine’s Day offer or two.

28: Shrove Tuesday

You’re flippin’ awesome and it’s time to let everyone know it! It doesn’t matter if your business isn’t food-based. You can still post fun facts, drawings and stories on your social media accounts to get people engaged with your brand.


2: World Book Day

World Book Day is a great opportunity to get to know your customers online. Share your favourite quotes and authors.

26: Mother’s Day

Mother’s Day is a big one for ecommerce retailers. Make the most of it by offering free delivery and offering a gift wrapping service (if resources allow).


1: April Fools

The perfect day to have a bit of lighthearted fun with your customers. Business doesn’t have to be boring, after all.

14 – 17: Easter Weekend

According to the Birmingham Mail, the average UK household spends £75 on Easter treats each year. That’s a lot of chocolate and bunnies.


Spring flowers

1: May Day Bank Holiday

Spring has sprung. Help your customers get into the spirit with some extra-special offers.

29: Spring Bank Holiday

The Spring Bank Holiday is a popular time for DIY projects. How can your products or services help?


18: Father’s Day

Young woman taking photograph

According to Hallmark, Father’s Day is the fifth-largest card-sending holiday.

21: Summer Solstice

The longest day of the year is a perfect time to promote outside accessories and services.


21: School’s Out for Summer

Depending on whereabouts in the UK you are based, most schoolchildren will be celebrating the start of the summer holidays today.


Young woman taking photograph

19: World Photo Day

What better excuse to update your website with new pictures?! Don’t forget to get your customers involved on social media too.

28: Bank Holiday

Bank holidays mean more people going online during the day. Make the most of this extra traffic with special promotions on your social media channels.


1: Autumn’s Here

The seasons are constantly changing. And so should your digital marketing campaigns!

4: Back to School

Back to school spending opens us plenty of opportunities to organised ecommerce retailers. Plan well in advance and consider investing in a PPC campaign if you have stock school-related products that tend to sell well at this time of year.


31: Halloween

It’s fright night – the perfect excuse to get creative with your digital marketing campaigns.



5: Bonfire Night

Don’t forget to take steps to engage with your social media followers. Bonfire night is the perfect opportunity to connect with your customers and share details of local bonfires and fireworks displays.

24 & 27: Black Friday & Cyber Monday

Over Black Friday and Cyber Monday 2016, three out of every 5 sales conversions took place on a mobile device. If your website isn’t mobile-friendly, you could be missing out of crucial sales.


21: Winter Solstice

Post reminders online that we’re heading towards lighter days and nights – finally!

25: Christmas Day

UK retailers took more than £24bn over the Christmas period in 2015. Maximise your sales with a PPC campaign. Aim to get your PPC campaign up and running at least 6 weeks before Christmas to maximise festive sales.

26: Boxing Day

It’s not time to wind down just yet. Promote offers and sales online and finish the year off with a bang.

Maximise your online sales in 2017

At Fluid Digital, we know ecommerce inside and out. Our award-winning team of Magento Ecommerce and Pay Per Click experts specialise in helping businesses across the UK increase conversions and sales online – all year round. Get in touch to find out what we can do for your business in 2017.

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