The Sound of TikTok!
As we live in a world where social media is a means of connecting and sharing, we are accustomed to receiving information visually. However, new research has shown that on TikTok it is sound, not images, that makes more of an impact on users.
In the report from TikTok, leading experts detailed key audio strategies that brands should be utilising in their campaigns to put them in the forefront of their audiences.
Results showed that 68% of TikTok users state they remember brands better because of the sound used and 62% say certain sounds/music make people more curious about learning about the brand.
This isn’t something new in the marketing world, there have been a number of commercial ads out there with memorable jingles that people instantly resonate with. But because of TikTok’s instant connecting system where you can share content with a tap of a finger, we are now more able to receive brand content at a faster rate compared to when we would predominantly receive advertising through television or radio.
This is why having a great audio strategy in place is key for any promotional content.
The platform’s collaboration system also allows brands and musicians to partner up and, if done correctly, both parties can gain a huge following that can carry them upwards.
Brands can have a cool, distinctive sound to represent them and the musician who composes that sound can have dozens of requests to release the whole song. It’s become that additional exposure that up and coming artists need when trying to break into the music industry.
Speaking of musicians, TikTok found that 73% of users associate certain songs with the platform. This indicates that people are now finding new music through the social media channel.
It’s clear that having great visual content isn’t enough so brands need to ensure that our hearing senses are being triggered so it can give us a feeling that we can associate with the brand instantly. That means understanding your audience, your brand and finding the right sound to reflect the tone of voice your brand is trying to put out there.
Click here to view case studies of brands utilising different audio strategies to promote their business along with their results.
Instagram: Instant Payment Methods on messenger
Sometimes online shopping isn’t always as straightforward and we can find ourselves not having the best online support when it comes to product enquiries or issues.
Instagram is looking to streamline that customer journey by introducing a different way of buying products – through direct messaging.
This new method means you can directly contact small businesses about any issues, products enquiries, requesting to purchase and even track your orders within the same chatroom. This feature will be in real time, which will give customers that sense of ease knowing that they’re talking to an actual person behind the device.
It also eliminates that stress of having to go through helplines and waiting in ques or waiting for days for someone to get back to you via email should anything happen to your orders. I believe this is a great expansion in customer buying experience as it seems to make things a lot easier!
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And if you want to find out how we can take your social media accounts to the next level, contact us here or call now on 0161 762 4920.