The success of your website is often measured by the amount of clicks on your call-to-action buttons. Yes that’s right, the little button that sits on your page which often instructs the customer to “Call today”, “Sign-up” or “Get a free quote” has a big impact on the success of your site.
A poorly designed CTA button will result in low conversions for your site. But with a little planning, a well thought-out design and effective positioning you can create a CTA that will quickly boost your all-important conversion rate.
Believe it or not, one of the most important factors for making your CTA stand out on-site is its colour. So, when it comes to designing a CTA button for your e-commerce website, which colour converts best?
With a million colours to choose from, where do you start?
There are a couple of things to consider first before picking a colour for your CTA button. This includes your site and theme colours and the shape and the button size. With these factors in mind, you can start to narrow down the colours that will best suit the CTAs on your site.
For example, if your website has a black background or theme a few colours that would work well by contrast include red, green, yellow and orange. If the button you’ve designed is a medium size and shape, you might find that using a brighter colour will make it stand out more on the page. But if it’s a large button, you may get away with using slightly darker shades.
The ultimate aim of your CTA is to draw the attention of your site visitor. So it’s extremely important to consider all these three factors when designing buttons that convert.
Which colours have been proven to convert?
There are no strict colours that you need to use for your CTA buttons. But there are a handful of colours that are proven to be a popular choice for many businesses when designing CTA buttons.
- Orange – In 2009, Wider Funnel branded BOB – the Big Orange Button – the most clickable and highly converting design for a CTA button. A colour that represents energy, enthusiasm and a proactive attitude, orange has been proven to be a highly effective colour for CTA button designs.
- Red – Although it is a colour that is often associated with negative connotations such as danger, anger and stop. The colour red has been a successful converter when it comes to CTA buttons due to its natural colour contrast and ability to draw the attention of the site visitor.
- Green – Not only does the colour green quickly refresh the appearance of a website, but it also works very well as a compelling CTA button colour. Green is naturally a calming colour and rather than putting pressure on visitors to click, it will give them more of a positive reason to take action.
- Blue – To give your visitors a sense of security and trust, the best CTA button colour to use is blue. The calming nature of this colour will give visitors a trusting and credible impression of your site, which is much more likely to increase your conversion rate.
So, how do I pick the CTA colour for my e-commerce website?
Ultimately, there is no single colour that is proven to convert better than others.
Although orange is a popular choice, it might not work well for your website specifically. When choosing a CTA colour for your website, think about the existing site colours and themes and which colours will contrast well to grab the attention of your visitors. You want to pick a design that compels your visitors to take action, not scare them away.
The success of your CTA button boils down to a number of important factors such as colour, shape, size, contrast and copy. By taking the time to focus on each aspect of your button, you’ll create a CTA that is sure to convert.
Can we help you?
If you’d like some professional advice on designing CTA buttons for your e-commerce website, get in touch with us today by calling 0161-452-7146. Our team of certified e-commerce web designers will be on hand to offer some free, friendly advice to ensure your website gets the clicks it needs.
