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Why Responsive Design Is Absolutely Vital

Why Responsive Design Is Absolutely Vital

If you’ve not gone responsive yet, what are you waiting for?

Have you ever visited a website on your mobile, and had to pinch and zoom your way around? Frustrating, isn’t it? Wouldn’t it be brilliant if you could simply view the website you’re use to, but in a way that makes it easy to use on a mobile?

Particularly if you own an ecommerce store, you simply cannot afford to ignore responsive design any longer. Consumers are becoming more and more likely to browse using a variety of devices, with visits to many websites from tablets now topping visits from desktop computers. 67% of mobile users would be more likely to buy from a mobile friendly site, meaning that in many cases, a responsive site will result in more sales in the long run.

If you’re unsure whether a responsive site is right for you, we can already tell you it’s the way to go. However if you need more proof, why not check out your site’s stats on Google Analytics. The software will allow you to view all the visits to your site, and whether they were carried out via a desktop, tablet or mobile. We bet you’ll be surprised! If your site gets a lot of visits from tablet and mobile devices, it’s definitely time to go responsive.

There are a number of benefits to responsive design. Here’s just a few of them:

User experience will be greatly improved. Remember that pinching and zooming we mentioned? There’s none of that on a responsive site. Your site will adjust automatically, offering the user an excellent and frictionless experience. This will most likely result in people staying and browsing for longer on your site, and potentially purchasing more.

SEO also benefits from responsive design. Bounce rates should decrease when you implement responsive design, as most potential customers will be drawn in by an attractive, simple to use website. Google rewards sites with a lower bounce rate, meaning that you might start to climb the search engine results pages.

Increased sales are often an after-effect of switching to a responsive design, for a range of reasons. Mobile and tablet users are more likely to trust a site that is easy to use, and are therefore more likely to make a purchase. As previously mentioned, a site that offers a great experience will encourage visitors to stay and browse, increasing the likelihood of more visitors converting.

We’re experts in ecommerce and Magento. Our Magento certified team have built a range of responsive ecommerce sites for wide variety of clients in different industries. To find out more about responsive webs design, get in touch with us now.

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