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A benchmark report of 100 home and garden retailers
Download the first edition of our Home and Garden 100: Ecommerce Report (2020 Magento Edition), a benchmark report analysing 100 retailers in the home and garden industry.
The home and garden industry is a fast growing ecommerce vertical, but with very specific challenges. The primary aim of this report is to analyse the industry and identify key trends that other retailers can benchmark against. How many home and garden retailers offer free delivery? How do home and garden retailers showcase reviews? How many home and garden retailers offer Apple Pay as a payment method? These trends present a clear picture of where customer expectations lie, but also where the key opportunities are for the industry.
These trends cover:
- Speed and security
- Mobile UX
- Product and collection pages
- Sorting, filtering and site search
- Reviews, trust, community and loyalty
- Checkout and payments
- Delivery and click and collect
Each retailer in this report has also been given a benchmark score, based on a number of scoring criteria with a foundation in ecommerce best practice, providing us with a list of top performing home and garden retailers for others to take inspiration from.
Please note that this report was originally created in January 2020. Many retailers have adapted their ecommerce operations (specifically delivery and click and collect) due to the coronavirus outbreak, but we believe that the trends in this report are still useful and worth reporting.