Increasing brand awareness and boosting revenue by targeting the right audience with UGC as part of a strategic paid social media campaign
Fashion & Apparel
Magento Open Source
Facebook/Instagram
Magento Open Source
Magento Support
Paid Social
PPC for Retail
Attach A Tag is an independent, family-owned business based in the UK.
The retailer supplies an innovative, user-friendly clothes labelling system that is easy to apply, permanent and reusable through the use of innovative design.
Attach A Tag wanted to increase brand awareness during their peak season to drive long-term customer acquisition and growth through Paid Social channels.
We set out to solidify the brand’s online presence by raising awareness and driving seamless transactions via Paid Social
Our overarching strategy was to generate growth, action and scalability for Attach A Tag. We would do this by crafting a performance-based campaign that put conversions and purchases first.
This meant ensuring our ads landed in front of the right users at the right time.
To craft a social strategy that stood out in a saturated market space we knew we needed to leverage the brand’s most powerful asset: their audience.
Back to school is a busy time for all parents, particularly mums, with a lot of choices to be made about what to buy as the upcoming school year starts.
In targeting this demographic on social media, we needed to approach the conversation with authentic stories and experiences from real mums.
To implement our strategy, we used a collection of reviews and stand out experiences from customers in our ads.
We quickly noticed that hundreds of other mums in the community flocked to the comments, asking pertinent questions, tagging friends in the ad, and sharing their own reviews of the product.
Igniting this conversation is truly what set us apart from the competitors in this space.
Leveraging the community in our ads yielded strong results along with a great brand awareness piece.
Building strong long-term relationships with customers has always been an essential part of a successful social media campaign, and we definitely hit a big winner here.
In targeting mums between the ages of 25 and 45, we successfully attracted the attention of our target audience.
By generating and delivering relevant content at the right time, Attach A Tag saw:
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Manchester HQ
Colony Jactin House, 24 Hood St, Manchester, M4 6WX
London
White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF
