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Augustinus Bader

Magento 2 Commerce |

Increase in revenue
Project stadistic result 107 %
Increase in conversion rate
Project stadistic result 10 %
Increase in transactions
Project stadistic result 171 %
Augustinus Bader

The client

Launching in early 2018, the brand has seen significant growth with high profile recommendations from celebrities such as Victoria Beckham and Diane Kruger, alongside beauty editors and makeup artists across the world. To scale easily with their growth, the retailer needed a secure and flexible platform. A migration to Magento 2 (now Adobe Commerce) was key.

Objectives and targets

To handle the demand that Augustinus Bader was generating, the ecommerce team knew they needed a more flexible and stable enterprise platform that allowed for further internationalisation. In 2019, we migrated the brand's seven Shopify Plus sites over to one Magento 2 site to take advantage of the powerful features of this advanced platform.

More recently, the company introduced a new design for the Magento website, one that told the story of the brand and highlighted it's achievements more accurately.

It also wanted to deliver a more high-end, luxurious on-site customer experience. We supported this ambition with upgrades and custom-built development work.

Our work for Augustinus Bader has seen it win the Health, Beauty & Wellbeing Website of the Year award twice at the UK Ecommerce Awards.

UK Ecommerce Award 2020 and 2021 winner badges
Augustinus Bader
Health & Beauty Health & Beauty

The project

What we did

  • Shopify Plus to Magento 2 Migration
  • Magento 2 Commerce
  • Magento 2 Support
  • Custom integrations

The site takes full advantage of Magento’s powerful Page Builder, with all product information, imagery, lifestyle content and more using the tool. This gives the ecommerce and marketing teams the freedom to update and customise ecommerce content without a reliance on code or development time, resulting in more energy and investment in strategy.

The 2019 migration from Shopify to Magento also involved integrating subscriptions into the site, allowing customers the option to set up regular payments for ongoing delivery of their skincare cream, every four or eight weeks. This feature reinforced the retailer’s focus on growth, supporting their ambition to nurture and grow their loyal and engaged customer base.

In 2021, the site was relaunched with a fresh new, high-end look and feel. To accompany the redesign, we:

  • Developed a more seductive loyalty programme, 'The Club'. This was custom-built by Fluid using the LoyaltyLion platform.
  • Enhanced the 'Replenish' subscription scheme, which also integrates with the loyalty programme
  • Created a product matcher, ‘Find Your Formula’, to help customers discover their perfectly matched skincare cream

Everything on the site was custom built by the Fluid team of developers - nothing was out-of-the-box from LoyaltyLion or Adobe Commerce. This means the store is highly personalised to reflect the Augustinus Bader brand, its values, history, credentials and aesthetic.

In addition, the team at Augustinus Bader wanted greater flexibility to develop the site. To support this, we built the site with a variety of different blocks that could be stacked in a multitude of ways to create unique pages quickly and easily.

View the website
We have only really scratched the surface of the potential that exists for our products in terms of online sales. We felt Fluid understood the brief well and had experience of delivering similar projects that have generated excellent results. They were the natural choice to instruct and had a clear passion for what we wanted to achieve.
Matt Jeans
Chief Digital Officer - Augustinus Bader

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