Launching in early 2018, the brand has seen significant growth with high profile recommendations from celebrities such as Victoria Beckham and Diane Kruger, alongside beauty editors and makeup artists across the world. To scale easily with their growth, the retailer needed a secure and flexible platform and a migration to Magento 2 was key.
Objectives and targets
To handle the demand that Augustinus Bader was generating, the ecommerce team knew they needed a more flexible and stable enterprise platform that allowed for further internationalisation. We migrated the brand's seven Shopify Plus sites over to one Magento 2 site and took advantage of key features that have empowered the team to focus on this growth.
What we did
- Shopify Plus to Magento 2 Migration
- Magento 2 Commerce
- Magento 2 Support
The site takes full advantage of Magento’s powerful Page Builder, with all product information, imagery, lifestyle content and more using the tool. This gives the ecommerce and marketing teams the freedom to update and customise ecommerce content without a reliance on code or development time, resulting in more energy and investment in strategy.
The project also involved integrating subscriptions into the site, allowing customers the option to set up regular payments for ongoing delivery of their skincare cream, every four or eight weeks. This feature reinforced the retailer’s focus on growth, supporting their ambition to nurture and grow their loyal and engaged customer base.View the website