Health & Beauty
Google Ads
Microsoft Ads
PPC
Cutting Edge Services is a leading retailer of food processing equipment for the catering industry, selling a range of products from specialised knives to large slaughtering equipment.
Find out more here
Cutting Edge Services had an established ecommerce site on the Magento platform, but approached us to manage their Google Ads and Microsoft Advertising strategy in order to maximise sales and increase online revenue.
The primary objective was to drive traffic to the Magento site and increase sales and revenue. The target was a 500% return on ad spend, which was key to making sure that the campaigns remained profitable and scalable.
One challenge facing the brand was the audience. Sitting within a niche market, it’s target customer was decision makers in the catering industry. However, some products are also widely sought after by individuals with an interest in food and cooking.
As a result, the campaigns needed to focus on the B2B customer, which was their ideal, profitable customer.
We completely overhauled their existing search and shopping campaigns and created a new campaign structure that was segmented by product. The existing account had no structure and was in need of a refresh in order to improve account health.
Keywords were also in need of improvement. Existing keywords were too broad and weren’t defined for their target audience.
Negative keywords were under utilised and as a result, the campaigns were attracting a large amount of irrelevant traffic. We improved this in order to reduce wasted spend and improve conversion rates for the campaigns.
Finally, we implemented a number of strategies so that the campaign focused on their profitable B2B market.
As a result of our work, the campaign experienced a significant uplift in relevant traffic, sales and revenue.
We have continued to work with Cutting Edge Services on an ongoing basis in order to refine and optimise their campaigns.
Kickstart your project with us today. Get in touch for a chat about your Adobe Commerce (Magento) project, Paid Search campaigns or Marketing for Amazon strategy.
Manchester HQ
Colony Jactin House, 24 Hood St, Manchester, M4 6WX
London
White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF