For B2B companies, launching or upgrading an ecommerce platform is no longer optional – it’s crucial to business health. Buyers expect the same level of convenience and personalisation they enjoy in the B2C world, while businesses need digital tools that increase efficiency, allow easy reporting and support growth campaigns.
That’s where a Magento (Adobe Commerce) ecommerce agency comes in, and as specialists in this area, the team at Fluid Commerce has seen countless times how the power of Magento development has delivered multiple benefits for B2B companies.
The bottom line is that good Magento agencies should be able to deliver strong growth in online revenue for companies such as manufacturers, wholesalers and distributors. At the same time they should also improve their internal operations, maintain a positive and productive working relationship with a company’s team, and understand their business model inside and out.
What else should B2B ecommerce companies expect from their Magento agency, and how can they tell if an agency specialises in Magento at a high level? I share my expert insights on this below:
Technical expertise
A Magento agency should bring more than coding skills. They need proven experience in implementing and scaling B2B commerce platforms. This includes:
- Platform implementation and development: Experience of building, developing and supporting ecommerce websites on Magento Open Source or Adobe Commerce that matches your business model.
- Custom integrations: Experience of successfully connecting Magento websites to the company’s recommended ERP, CRM, PIM, and accounting systems such as SAP, OGL, IntactIQ, and Microsoft Dynamics.
- Scalability and performance optimisation: an understanding of how to ensure your site can handle large catalogues, custom pricing, bulk ordering, and high transaction volumes.
- Security and compliance: Keeping your store PCI compliant, GDPR-ready, and regularly patched to ensure it is not vulnerable to cyber attacks.
Expertise in implementing and developing fast and user friendly customer experience, such as Hyvä, to ensure your site achieves early customer adoption and maintains this.
B2B-specific Magento features
Magento/Adobe Commerce offers powerful B2B modules out of the box. The right agency will configure these with ease, and, if needed, extend with further B2B features, to fit your company’s requirements.
Some examples of the B2B specific features your Magento agency should be experienced in developing:
- Customer portals for invoices, order tracking, and account management.
- Company accounts with multiple buyers and role-based permissions.
- Custom pricing and catalogues tailored to different customers or distributors.
- Quick order & reorder tools for bulk purchasing.
- Quote management (RFQs) with digital negotiation workflows.
- Credit limits & payment terms, including purchase orders and net terms.
Strategic and business support
A strong agency will go beyond implementation to support your long-term growth. They should be able to advise you on a go-to-market strategy for when your B2B ecommerce site goes live, to get it off to the right start.
They should be by your side continuously as the new ecommerce website is planned and developed, during launch, and the period after to ensure any hiccups are dealt with quickly and do not damage the site’s performance. They should also be able to help you set up demos of your new Magento website and its features for your customers, enabling you to walk them through the improvements to the buying process, supporting early adoption.
If you opt to enter into a support contract with your Magento agency after a site goes live, the team should analyse performance and make recommendations for further improvements that will benefit your business, as explained below.
Ongoing partnership
Your relationship with a Magento agency doesn’t end at launch. The best agencies act as long-term partners by offering:
- Ongoing support and maintenance.
- Continuous development for new features, technology and Magento upgrades.
- Training and adoption for sales, marketing, and customer service teams.
Growth consulting for international expansion, multi-store setups, and personalisation.
Questions to ask before hiring a Magento B2B agency
To separate the true B2B experts from the generalists, ask agencies the following questions and see how they compare.
Agency background and expertise
- How many B2B Magento projects have you delivered?
- Do you have case studies from companies in my industry?
- Are your developers Adobe Certified?
Technical Capabilities
- How do you handle ERP/CRM integrations?
- What’s your approach to scalability and security?
B2B Features
- Can you implement custom pricing, custom catalogues, RFQs, credit limits, and bulk ordering tools?
- How do you customise customer portals for invoices and orders?
Strategy & UX
- How do you approach UX for repeat B2B buyers?
- Can you support multi-store, multi-brand and multi-stock location set-ups?
Ongoing Partnership
- What’s your support model?
- How do you handle Magento upgrades?
Costs and project management
- How do you estimate costs?
- What’s your typical timeline for a B2B project?
Ask to see a live demo of a B2B Magento site they’ve built. Seeing features like RFQs, company accounts, and custom pricing in action is far more telling than a sales pitch.
Business knowledge is key to Magento development
Choosing the right Magento ecommerce agency as a B2B company isn’t just about getting a website, it’s about finding a partner who understands your business model, your buyers, and the complexity of B2B ecommerce. With the right expertise, you’ll be able to bring more of your customers online, increasing ecommerce revenue and encouraging loyalty and repeat orders through B2B specific features.
Need help?
Fluid Commerce is a leading Magento and Adobe Commerce development agency and has delivered countless websites utilising the platforms for B2B companies. We also specialise in marketing Magento websites through paid media campaigns. If you would like to speak to us about a project contact us here.
