Established in January 2025, Numa Style is a premium direct-to-consumer outdoor furniture brand with ambitions to become a leading name in the UK online garden furniture market.
The company offers a carefully selected range of quality- and style-focused outdoor living products, including garden sofas, dining sets, fire pits and pergolas.
As a growing ecommerce business operating within a competitive market, Numa Style recognised that its online store would play a central role in shaping customer perceptions, showcasing the quality of its products and generating sustainable revenue growth.
The brand is focused on providing customers with stylish, high-quality outdoor living products through a refined and design-led ecommerce experience. As a relatively new company, investing in the right ecommerce technology at an early stage was important to establishing strong foundations for future growth.
Numa Style instructed Fluid Commerce in January 2026 to design and develop a modern, high-performance ecommerce platform that would reflect the quality and ambition of the brand while supporting both its immediate commercial objectives and long-term growth.
Numa Style required a new ecommerce platform that would enable the business to showcase its premium outdoor living collections while delivering a fast, intuitive and engaging customer experience.
For a direct-to-consumer (D2C) furniture brand, an ecommerce website must do more than provide customers with a way to purchase products. It needs to communicate the quality and value of the brand, inspire customers and give them the information and confidence required to make high-value purchases online.
Numa Style wanted its new website to reflect its core principles of quality and style while creating a distinctive online experience that would differentiate the business within the competitive outdoor furniture market.
As garden furniture is highly visual, the platform needed to showcase Numa Style’s products through high-quality imagery and carefully considered layouts. The customer journey also needed to make it easy for visitors to discover relevant collections, explore individual products and progress seamlessly towards purchase.
Website speed and performance were important considerations. The new ecommerce store needed to provide a fast and responsive experience across mobile and desktop devices, particularly during the peak spring and summer months when customer demand and website traffic are at their highest.
Alongside the customer-facing experience, Numa Style needed its ecommerce platform to integrate effectively with its Unleashed ERP system. Accurate synchronisation of product, inventory and order information was essential to supporting efficient business operations and providing a scalable foundation for future growth.
Fluid Commerce was tasked with creating a platform that would:
Migrate your D2C ecommerce store to a Hyvä front-end
Transform your customers' buying experience, and your company's operations and performance with Magento.
Connect your Magento store seamlessly with your other business systems.
By your side, guiding the way to ecommerce success with commercial insights and technical knowhow
Fluid Commerce designed and developed Numa Style’s new ecommerce store using Magento Open Source with a Hyvä frontend, creating a flexible and high-performance foundation for the growing brand.
Magento Open Source was selected for its flexibility and ability to support Numa Style’s evolving ecommerce requirements. The platform provides the business with greater control over its online experience and the scalability required to expand its product offering, introduce new functionality and continually optimise the customer journey.
The implementation of Hyvä provided a modern and lightweight frontend capable of supporting faster website performance and an improved customer experience.
Hyvä reduces unnecessary technical complexity compared with traditional Magento frontend themes, providing a streamlined foundation for fast page loading and responsive performance. This enabled Fluid Commerce to create a visually rich ecommerce experience without compromising speed or usability.
A key focus of the project was the creation of a fully bespoke user experience and user interface design aligned with Numa Style’s premium positioning.
Rather than using a standard ecommerce theme, Fluid Commerce created a distinctive visual experience around Numa Style’s brand, product range and target customers.
High-quality product and lifestyle imagery was placed at the centre of the design, enabling customers to explore Numa Style’s outdoor living collections and visualise how the products could enhance their own gardens and outdoor spaces.
Every stage of the customer journey was carefully considered, from discovering and browsing product categories through to reviewing individual products and completing a purchase.
The objective was to create an ecommerce experience that felt premium and aspirational while remaining intuitive, accessible and conversion-focused. Clear navigation and carefully structured page layouts make it easier for customers to discover relevant products and progress through the buying journey.
The design was also developed with mobile customers in mind. Responsive layouts provide a consistent and easy-to-use experience across different devices and screen sizes, supporting customers regardless of how they choose to browse and shop.
The completed website communicates Numa Style’s focus on quality and design while removing unnecessary friction from the customer journey.
Fluid Commerce developed the ecommerce platform using Magento Open Source to provide Numa Style with the flexibility required to support continued growth.
The platform enables Numa Style to manage and develop its ecommerce offering as the company expands, providing opportunities to introduce new products, functionality and customer experiences in response to changing commercial priorities.
Hyvä provides a streamlined and performance-focused frontend that supports fast, responsive experiences across mobile and desktop devices.
Performance was considered throughout the design and development process to ensure that the visual quality of the website did not compromise speed or usability.
The combination of Magento Open Source and Hyvä provides Numa Style with:
Alongside the ecommerce design and frontend development, Fluid Commerce delivered a comprehensive integration between Magento Open Source and Numa Style’s Unleashed ERP system.
The integration enables essential ecommerce and operational information to move accurately between the two platforms, supporting the synchronisation of products, inventory and customer orders.
Maintaining accurate stock information is particularly important within the outdoor furniture market, where products can be high value and customer demand may increase significantly during peak seasonal periods.
The integration provides Numa Style with greater visibility and control over its ecommerce operations while reducing the need for manual data management.
By connecting the ecommerce platform with Unleashed ERP, Fluid Commerce created a reliable operational foundation capable of supporting increasing order volumes as the business grows.
This scalable integration ensures that Numa Style’s customer-facing ecommerce experience is underpinned by efficient systems and accurate operational information.
The new Numa Style ecommerce store successfully combines premium design, strong technical performance, and intuitive usability.
The platform provides customers with a seamless, engaging journey and presents Numa Style’s products through a refined digital experience that reflects the brand’s quality and style.
The bespoke UX and UI design creates an aspirational shopping experience while supporting customers throughout the buying journey. High-quality imagery and carefully considered layouts showcase the company’s outdoor furniture collections, while intuitive navigation makes it easier for customers to discover and purchase relevant products.
The combination of Magento Open Source and Hyvä provides strong performance across mobile and desktop devices while giving Numa Style the flexibility to continually develop and optimise its ecommerce offering.
The Unleashed ERP integration ensures the customer-facing platform is supported by reliable operational processes, enabling the accurate synchronisation of products, inventory and orders.
Following the launch of the new ecommerce store in March 2026, Numa Style began generating growth. Initial performance data showed that sales revenue increased by 23% month-on-month in May 2026.
Launching the new ecommerce platform ahead of the peak spring and summer outdoor living season placed Numa Style in a strong position to capitalise on increased customer demand.
By investing in scalable ecommerce technology at an early stage in the company’s development, Numa Style has established a strong digital foundation that can evolve alongside the business.
The platform provides the flexibility required to expand the company’s product range, enhance the customer experience and support Numa Style’s ambition to become a leading online outdoor living brand.
