Magento is developed with the idea that every business is unique, and merchants with diverse needs require different options to satisfy those needs. Magento 2 Commerce was created specifically with these needs in mind, making it one of the leading ecommerce platforms around.
But if you’re new to Magento or unfamiliar with the specific benefits of Magento 2 Commerce, read on to discover the top eleven reasons you should fall in love with the platform.
1. Enterprise-grade scalability and performance
Magento 2 is developed for companies that are looking to grow. As your traffic, sales and revenue increase, your online store should be able to keep up with demand. That’s why Magento 2 offers powerful enterprise-grade scalability, performance, and a streamlined admin panel.
2. Marketing and merchandising tools
Magento Commerce offers powerful native merchandising features. Tools like reward points, rule-based product relations as well as private and flash sales. These are designed to increase conversion rate, customer loyalty, and average order value – therefore helping increase your revenue and margins.
3. Enhanced functionality and complexity
An ecommerce platform should be user-friendly for businesses to run as well as for their customers’ use. With super-fast ecommerce capabilities, Magento 2 is built to be used by both technical and non-technical teams. That allows you to focus on the strategic growth of your business, rather than getting bogged down in the technicalities.
4. Intuitive Page Builder
Want to add something quickly to your site, or rejig the layout of a page to improve its performance? Magento 2’s page builder allows you to customise on-site content with an intuitive drag and drop functionality. This gives you the freedom to make rapid changes without the need for reliance on development work.
5. Powerful personalisation
Page Builder is a powerful WYSIWYG editor that, in conjunction with the native customer segmentation and dynamic blocks tools, enables true personalisation of the site experience.
6. Smart scheduling
The staging and preview feature allows business users to schedule changes to most of the site’s elements like pages, promotions, products, and categories. This allows setting up of full marketing campaigns ahead of time and allows these updates to be previewed ensuring seamless, timely transitions to new content.
7. B2B and hybrid commerce-friendly
Magento Commerce comes with a host of features to enable B2B Commerce. Merchants can combine B2B and B2C selling on the same site, providing them with the flexibility to pursue multiple distribution channels and business models.
8. Secure payment integrations
A secure site that offers secure payments is a must for customers. Fortunately, Magento 2 offers easy, built-in integrations with top payment providers, including:
- Amazon Pay
This helps you to spend less development time on integrations and more development time on providing a powerful ecommerce experience.
9. Conversion-ready checkout
The online checkout experience is a critical process that often gets overlooked in the flurry of excitement over a new website. However, by incorporating an intuitive, user-friendly checkout process, you’ll reduce drop-offs and dramatically increase your sales and revenue. Magento 2 provides a simple, two-step checkout for a streamlined customer experience.
10. Open, flexible architecture
Want to take your ecommerce platform to the next level? Don’t worry, you can create the website of your dreams with Magento 2’s modular base. This enables easier customisation and faster deployment for development teams.
11. Simplified PCI compliance
With a 99.9% full-stack SLA, global CDN, peak volume allowances, and an all-in-one technology stack optimised for Magento.
Magento 2 Commerce is a sophisticated ecommerce platform, designed for ambitious retailers who want to grow their businesses. We’re a silver-level Professional Magento Commerce Solution Partner, which means we have the world-class technical expertise to develop and deliver the ecommerce website you’ve been dreaming of.