Skip to content
  • Adobe Commerce & Magento

    Adobe Commerce B2B

    Hyva icon

    Hyvä for Adobe Commerce and Magento

    Magento for B2B

    Portal - B2B Accelerator

    Adobe Commerce and Magento Support

    Ecommerce Consultancy

    Adobe Commerce and Magento Integrations

  • Ecommerce Marketing

    PPC for B2B

    PPC for Retail

    Paid Social

  • Work
  • About Us

    Partners

    Careers

  • News & Insights

    News & Insights

    Reports

    Resources

  • Contact
  • Adobe Commerce & Magento

    Adobe Commerce B2B

    Magento for B2B

    Hyva icon

    Hyvä for Adobe Commerce and Magento

    Portal - B2B Accelerator

    Adobe Commerce and Magento Support

    Adobe Commerce and Magento Integrations

    Ecommerce Consultancy

  • Ecommerce Marketing

    PPC for B2B

    PPC for Retail

    Paid Social

  • Work
  • About Us

    Partners

    Careers

  • News & Insights

    News & Insights

    Reports

    Resources

  • Contact

Does Your Business Have A Structured Approach to CRO?

CRO
Picture of Adam Hindle

Adam Hindle

Managing Director

Date

22/11/2018

Each year, Econsultancy releases a new report into the different types of conversion strategies and how processes can be used to boost conversion rates. According to the most recent report, a staggering 63% of companies don’t have a structured approach to conversion rate optimisation (CRO). This means two thirds of businesses could be missing out on valuable leads and customers every day.

But what exactly is a structured approach? And how can you ensure your business is approaching CRO correctly? Keep reading as we delve into the complex world of CRO…

What is conversion rate optimisation?

First things first, we can’t begin to understand the importance of a structured approach without knowing exactly what CRO is. Simply put, conversion rate optimisation focuses on taking site visitors and transforming them into paying customers.

When done well, CRO will boost your sales, with more customer conversions taking place. A well-structured conversion plan can also make your business more sustainable, making the most of the traffic you have rather than trying to gain a bigger share of a finite audience. For more information about CRO, check out our Beginner’s Guide to CRO.

Is structure important?

If you take a look back at some of Econsultancy’s previous reports, you might notice a running theme – namely, the importance of structure. Many CRO experts believe that a structured conversion plan is the key to success. Without a clear plan, marketers often find that they lack support, and the necessary investments, from those at the top.

One key aspect of a structured approach to CRO is having a set of relevant metrics, consistent with your business goals as a whole. Metrics are essentially a quantifiable measure, used to track and assess the status of the business.

Despite this, 41% of companies surveyed admitted to not having clearly defined metrics for their optimisation strategy. A further 29% said that their metrics aren’t in line with those employed by the wider business.

According to Jessica Hayes, head of customer optimisation at The Guardian, this is a big business concern. She argues that a misalignment of metrics and strategies across the business could lead to confusion about the priorities of the company in different departments.

Structuring your CRO

The importance of structured CRO is clear, but how do you implement that structure? Before any plan can be structured, you need to be aware of what changes are needed and why. That’s where A/B testing comes in. Using data gathered from your site, you can focus tests on the specific areas that you want to work on, whether it’s your homepage or checkout.

An A/B test will discover which version of your site generates the most conversions. So, you can optimise your site with the intention of encouraging more visitors to make a purchase and boost your sales in the long run.

CRO with Fluid Digital

A/B testing identifies key focal areas for your website and customer journey. It’s at the very core of structured CRO. With that in mind, it isn’t something you want to take on alone.

At Fluid Digital, we offer comprehensive conversion rate optimisation packages, tailored to the specific needs of your company. Whether you simply want a basic CRO audit, or a complete growth package, we have the knowledge and expertise to implement the right strategy and transform your business.

If you’re ready to start your CRO journey, feel free to contact our team today.

Complex pricing structures should not be barrier to B2B customer digitalisation 
In this article, our technical director Matt Edwards talks about complex pricing structures and B2B ecommerce websites....
Read

How the landscape is changing for B2B ecommerce

Read

AI could transform B2B ecommerce development but partners remain key

Read
See all posts

Want an experienced Adobe partner by your side?

Book a free discovery call

Discover how Fluid Commerce can give your business the advantage
Share your digital objectives and pain points
Learn more about our approach and expertise
Discuss timeframes and budgets

Manchester HQ
Colony Spring Gardens, 19 Spring Gardens, Manchester, M2 1FB

London
White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF

0161 762 4920
[email protected]

Services
  • Adobe Commerce for B2B
  • Magento for B2B
  • Hyvä
  • Adobe Commerce and Magento Support
  • PPC for B2B Ecommerce
  • PPC for Retail Ecommerce
  • Paid Social for Ecommerce
Recent Work

FS Cables

Pearson Hydraulics

Salon Business Solutions

Rayware

Gecko Jewellery

Company
  • Home
  • About Us
  • News & Insights
  • Contact

© Fluid Commerce Limited | Registered in England No. 07026218 | Terms | Data | Privacy Policy

Facebook Instagram Twitter Linkedin
Go to mobile version