For B2B ecommerce companies, the pressure is always on: sales targets need to be met, buyers expect consumer-grade digital experiences, and marketing teams need to respond fast with campaigns, content, and product information. On traditional Magento and Adobe Commerce ecommerce websites, even simple tasks like updating a landing page, editing a product image, or changing page layouts, can require developer support. That slows marketing down, drives up costs, and makes it harder for B2B companies to stay competitive.
Hyvä Commerce was built to change that. Sitting on top of Magento and the Hyvä theme, this product suite empowers marketing teams to create, manage, and optimise content directly, because it is extremely user friendly. It has been a game changer for internal marketing managers / executives and ecommerce teams, as it provides the speed and ease of use they need to have full control of their content management systems (CMS).
The team at Fluid Commerce has migrated many Magento and Adobe Commerce B2B ecommerce websites to Hyvä and the feedback from internal teams has been overwhelmingly positive. Importantly, it has allowed businesses to harness the power of Magento and Adobe Commerce, whilst not forsaking the control that marketing and other departments need over their website.
Benefits of Hyvä Commerce for B2B marketing teams
1. Faster campaign launches
Hyvä Commerce allows B2B marketing staff to create the content they need quickly. Examples include product spotlight pages or sector specific landing pages for events. Hyvä CMS provides a drag-and-drop editor with live preview, so staff can build and test pages without trial-and-error or waiting for developer time.
2. More control over content
Hyvä Commerce has easy to use features that provide marketing teams with content versioning, meaning they can experiment confidently. Content / campaigns can be prepared in advance, scheduled, and taken down if something doesn’t work.
- Industry Landing Pages: Create tailored pages for different verticals (manufacturing, healthcare, distribution) with relevant messaging and content blocks
- Event & Campaign Microsites: Launch time-sensitive campaigns around trade shows, webinars, or product launches without waiting for dev resources.
- Content-Rich Product Pages: Add videos, spec sheets, or case studies alongside product listings to support the complex B2B buying journey.
- Localised Campaigns: Build and adapt pages for different regions or customer segments quickly.
3. Streamlined image editing
No more juggling between Canva, Photoshop, or outside agencies just to resize or crop product images. Hyvä’s built-in image editor lets you adjust visuals as content is being uploaded/ created in the CMS, right inside Magento or Adobe Commerce’s admin area.
4. Marketing focused dashboards
The Hyvä Admin theme isn’t just a visual refresh. It also allows for custom dashboards and widgets so marketing teams can track campaign / content performance, engagement, or even industry-specific sales data.
5. Lower total cost of ownership
Every campaign that doesn’t require a developer ticket or an extra design subscription reduces your overhead. For complex B2B companies, these savings add up quickly.
More useful features on the way
Hyvä Commerce is actively developed, with a public roadmap of features designed to give marketing and ecommerce teams more independence and agility. For B2B companies competing in markets where digital expectations are rising, adopting tools like Hyvä Commerce ensures your marketing team has the flexibility to adapt quickly without increasing development costs.
Final thoughts
For B2B businesses that need the power of Magento or Adobe Commerce for their online store, but also require agility and responsiveness from their marketing teams and campaigns, Hyvä Commerce bridges the gap perfectly.
Magento and Adobe Commerce are first and foremost developer tools, so it’s no surprise that marketing managers and other internal support staff have previously found they do not have the skills or time to manage content and campaigns effectively. Hyvä Commerce has changed all that, and in my opinion offers one of the most user friendly content management systems available. It increases the speed of campaigns, reduces reliance on IT and agencies, and empowers teams to create the kinds of rich, personalised buying experiences B2B buyers now expect.
Want to know more about Hyvä's ease of use?
If your B2B business would like to know more about how easy to use and impactful the Hyvä Commerce front-end is for marketing teams on Magento and Adobe Commerce websites, contact us here and we will set up a call. There is really no need for B2B ecommerce companies, that want to use the power that Magento and Adobe Commerce offers, to struggle with a clunky front-end that is not meeting the needs of their marketing team.
