Since the Game of Thrones season 5 finale, many have been questioning the death of Jon Snow. Is he really dead? Or will everyone’s favourite character miraculously survive? Did his eyes turn purple? All we can do is wait and see if season 6 will bring the triumphant return of the Lord of the Night’s Watch.
Unlike Jon Snow, the fate of search-engine optimisation (SEO) is much easier to determine. For years now we’ve heard that “SEO is dead”. In this blog post we’ve collated some interesting stats and facts to prove that SEO is in fact still very much alive.
Google updates mean SEO is always relevant
The process of SEO involves optimising websites to adhere to the guidelines set in place by search engines such as Google. These algorithms determine which websites appear as top and first page search results.
For this reason, SEO will always remain relevant. As this process of optimisation must be carried out if you want to see your website appear higher in search rankings, attract more traffic and generate more leads for your website.
High-quality content is key to successful self-promotion
Growing your business online is no easy feat. It takes effort, dedication and expertise. By producing high quality content in the form of blog posts, social media, product descriptions and more you can improve your results in search engines.
All of this content will help to boost your rankings and also increase the visibility of your brand online. High quality SEO optimised content will help you attract the right audience online, leading to more visits to your site and an increase in conversions.
SEO is crucial to creating the perfect user experience
As more and more people are now searching the Internet on devices other than the desktop, creating the perfect user is experience is increasingly important. This means your website needs to be functional and adaptable to a number of platforms, from desktop, to tablet and mobile.
Ever since Google released a new mobile search update (as discussed in Will Google’s Mobile-Friendly Algorithm Affect My e-Commerce Store?), mobile-friendly websites now stand a better chance of appearing higher in search results. Those websites that aren’t can lose their search ranking, resulting in fewer clicks to their site, less traffic and less chance of attracting their target audience.
SEO is forever evolving
As the number of Internet users grows to over 3 billion, so does the search engine landscape. And if you’re not paying attention to SEO updates, there’s a good chance your website will lose out on being visible to your target audience.
When it comes to SEO, executing a properly thought out strategy is crucial to seeing results. It’s important to ensure your website is always optimised to the latest changes and updates put in place by search engines if you want to see results.
Build trust and loyalty for your brand
If a visitor is able to see that your website has a strong search ranking, is trusted by other sites and is regularly updated, they will have much more reason to trust you. After all, if Google trusts as website, that is a good indication, right? This proves that SEO plays a key role in the consumer purchase cycle and can have a big impact on your ROI.
Can we help you?
As you can see, SEO is an integral part of any digital marketing plan. If you’d like to know more about how our SEO services can help your business, contact us today on 0161-452-7146 or pop in to one of our offices for a friendly chat.