Louella Belle

Integrations | Magento Open Source | Magento Support

Driving sales for a health & beauty wholesaler with a new ERP partner, server migration and UX custom development

Industry

Health & Beauty
Wholesaler

Technology

Magento Open Source

Service

Magento Support
Integrations

The client

Louella Belle, a leading wholesaler in the beauty industry, specialises in supplying a wide range of products including nail varnish, pedicure and manicure kits, and spa equipment to beauty professionals, spas, and salons.

The brief

Louella Belle approached us with a clear goal: to drive more sales through their website.

They were facing several issues with their current agency, from unresolved bugs to a noticeable drop in support quality. This hindered their ability to take advantage of technological advancements to improve online presence.

Additionally, their Magento Open Source ecommerce platform needed urgent enhancements for better user experience to stay competitive and meet their audience’s expectations.

The B2B site needed to provide:

Services

Magento Support

Integrations

The solution

To address the challenges faced by Louella Belle, we embarked on a comprehensive strategy that included:

Integrations

Implementing key integrations with Fastly to improve site performance, Klaviyo for advanced email marketing, LoyaltyLion for customer retention, and Stripe for a seamless payment experience, including enabling Apple and Google Pay.

ERP System Overhaul

Transitioning to a new ERP partner, Cin7, to resolve their stock management issues and streamline internal operations, greatly benefiting their warehouse team.

Server Migration

Moving their hosting to CoreFinity for improved performance and support, ensuring smoother, faster loading experience for users.

UX Custom Development

Improved ‘Quick Order’ function to add to basket, with a button added to the global header, plus add from Search results rather than having to click on the product page to add to basket
Custom pricing for tailored customer discounts
Ensuring users remain on the product page after logging into Customer account

Results

The strategic overhaul and targeted improvements led to significant enhancements in Louella Belle’s ecommerce operations:

Better User Experience: Site performance enhancements and UX optimisations have made the shopping experience smoother, particularly with the streamlined login process and the revamped quick order feature
Custom Pricing Flexibility: The new custom pricing module has allowed for more personalised pricing strategies, catering to the diverse needs of their B2B clientele
Improved Customer Retention: LoyaltyLion supported an increase in customer lifetime value
Enhanced Marketing Effectiveness: The Klaviyo integration has yielded noticeable improvements in email marketing campaigns, contributing to increased sales
Key performance improvements with Fastly’s CDN (Content Delivery Network) and image optimizer tool. Providing better distribution and caching of static content, along with converting images into the preferred WebP format.

“Our account manager and developer team are incredible at what they do. They work really hard with us to guide us and help us perfectly execute everything we need to in order to be more successful. I believe that the more we move in this partnership the more fruitful it will be for Louella Belle.”

Michelle Araujo
Ecommerce Executive | Louella Belle

A word from Fluid

“Our collaboration with Louella Belle has set a new standard in their ecommerce and operational capabilities.

Through targeted solutions and strategic partnerships, we’ve not only addressed their immediate challenges but also laid a foundation for sustainable growth and customer satisfaction in the competitive beauty industry.”

Rebecca Conaty, Account Manager | Fluid Commerce