Work
Redesign and relaunch on Hyvä of a market-leading website for 78% increase in organic revenue. An award-winning project, with integrations from Mollie, Fetchify and Trustpilot
Web development, Magento Support, Integrations
Home & Garden
Magento Open Source, Hyvä
stovesareus.co.uk
StovesAreUs is a leading online retailer specialising in a wide range of stoves and related accessories.
Despite its success, StovesAreUs was facing several challenges that hindered its online potential, prompting a strategic overhaul of its website.
To maintain their position as the market leader, their key objective was to create the fastest, best looking, and highest-functionality site on the market.
They wanted to:
Improve Site Performance and User Experience:
StovesAreUs wanted to significantly enhance the performance of their website. This included increasing the speed of page loading, improving the Google Lighthouse Scores and improving the overall user experience to ensure smooth and efficient navigation for customers.
Resolve SEO and Indexing Issues:
The new website has to be more easily discoverable and rank higher in search engine results
Streamline Development and Reduce Costs:
The company sought to reduce development time and associated costs, speeding up the time it took to introduce simple or seasonal changes to the site
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In response to these challenges, we proposed that StovesAreUs transitioned its frontend to Hyvä Themes.
This strategic shift was inspired by the need for a more integrated and less problematic development environment, which Hyvä promised by being closer to the native Magento theming and architecture.
Hyvä Themes allows for greater flexibility and reduced development time compared to the traditional Luma theme.
We built and moved the frontend of the site onto Hyvä Themes. We designed the new store based utilising our Fluid base store constructed around Hyvä Components.
In addition, we:
Our Magento web development and UX design work for Stoves Are Us won at the 2023 UK Ecomerce Awards and 2023 UK Ecommerce Awards.
To encourage more conversions, we built:
As part of our work on optimising the performance of the site, we:
The site is much faster, and more user friendly for the customer. It’s also mucher easier to use for the site administrators.
The overall look and feel of the site is more modern, cleaner and streamlined.
The Core Web Vitals score for Performance has improved from 28/100 to 99/100, demonstrating the rapid speed improvement.
The page load speed has improved from 3.5 seconds to a rapid 0.9 seconds.
The Hyvä site is so successful it went on to win:
Work That Delivers
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