If you are a B2B ecommerce company thinking about migrating your Magento or Adobe Commerce website to a Hyvä frontend theme, you may have some questions about why you should do so.
At Fluid Commerce, we think Hyvä themes work brilliantly for B2B ecommerce companies and that in the next 12 months we will see more and more making the move from Luma. In this article, we have answered some frequently asked questions about the Hyvä frontend theme for any B2B ecommerce companies that are still considering whether they should make the switch.
1. What is Hyvä and how is it different from Luma or PWA?
Magento and Adobe Commerce are the platforms of choice for B2B ecommerce, but their default frontend theme, Luma, often falls short in performance and maintainability. Enter Hyvä, a modern frontend built with simplicity and speed in mind.
Hyvä is a modern frontend theme for Magento or Adobe Commerce that replaces the bloated Luma stack (Knockout.js, RequireJS, LESS) with Tailwind CSS and Alpine.js. It focuses on delivering a fast, lightweight, and user friendly experience.
Compared to headless or PWA (Progressive Web App) solutions like Adobe PWA Studio, Hyvä offers the best of both worlds: excellent performance without the complexity and cost of managing a separate frontend infrastructure.
What’s brilliant about Hyvä is that it is feature-rich, is supported by most ecommerce development companies, and promises to be updated on a regular basis so that it doesn’t stagnate in the way Luma has. The Hyvä community and support staff are also very responsive, proactive and are delivering a theme that’s not only fresh and fast but delivers outstanding results. The clients that we have delivered Hyvä theme development for on Magento and Adobe Commerce have achieved improved SEO, stronger Core Web Vitals scores, higher conversion rate increase and excellent user experience.
2. Is Hyvä suitable for B2B ecommerce?
Absolutely. Hyvä is well-suited for B2B ecommerce businesses that require:
- Fast, responsive websites for high-volume purchasing
- A streamlined user experience for repeat buyers
While some B2B-specific features may require customisation through development work, Hyvä provides a solid foundation to build upon.
3. Does Hyvä work with Adobe Commerce B2B?
Yes, Hyvä is compatible with Adobe Commerce B2B, which includes:
- Company accounts and user roles
- Shared catalogues
- Custom catalogues and custom pricing
- Quick order and requisition lists
However, some frontend templates may need to be adapted or rebuilt using Hyvä’s framework. Many Hyvä-compatible extensions are available to bridge the gap.
Adobe Commerce merchants will need to purchase a Hyvä Enterprise license for the B2B features.
4. What are the performance benefits of Hyvä?
Yes, Hyvä is compatible with Adobe Commerce B2B, which includes:
- Company accounts and user roles
- Shared catalogues
- Custom catalogues and custom pricing
- Quick order and requisition lists
However, some frontend templates may need to be adapted or rebuilt using Hyvä’s framework. Many Hyvä-compatible extensions are available to bridge the gap.
Adobe Commerce merchants will need to purchase a Hyvä Enterprise license for the B2B features.
5. Can Hyvä be used alongside B2B features like custom pricing or quick orders?
Hyvä does not out of the box support complex B2B pricing, this requires custom development from a specialist B2B ecommerce agency such as Fluid Commerce. However, with Hyva’s speed it takes away the concern around page load times when a B2B company’s customers are viewing extremely large catalogues and custom prices.
Fluid Commerce’s B2B accelerator Portal uses Hyvä and Portal provides a host of custom B2B features. We have also used Hyvä in many other B2B client projects, including for Pearsons Hydraulics, which has thousands of different products and price variations, yet has lightning fast page load times.
Hyvä Commerce, which is what B2B ecommerce websites require, works extremely well for these types of sites and the custom B2B functionality that they require through development work. Hyvä Commerce is an excellent option for B2B websites of all sizes and complexity.
6. Are third-party extensions compatible with Hyvä?
The majority of third party extension suppliers such as Amasty, Aheadworks and Mageworx can be integrated with Hyvä with development work by specialist B2B ecommerce agencies such as Fluid Commerce.
However, Hyvä does not support Magento’s default Knockout.js templates, so any third-party extensions relying on Luma’s frontend may require:
- A Hyvä-compatible version
- A fallback to Magento’s compatibility module
- Custom theme development
7. Is Hyvä easier to maintain than other frontend stacks?
Yes. Hyvä is simpler and more maintainable than:
- Luma, which is tangled in legacy code and slow build tools
- PWA Studio, which introduces a headless architecture with React and GraphQL. The development work for this is more expensive to maintain.
Hyvä offers fast development times, cleaner code, and a vibrant community—all of which reduce long-term maintenance burdens.
8. How much does a Hyvä license cost?
For B2B companies, the type of Hyvä license required is a Hyvä Enterprise license.
Hyva Enterprise license
A Hyvä Enterprise license needs to be purchased for any Adobe Commerce website using Hyvä. The license enables the additional Hyva modules supporting Adobe Commerce features to be applied to the site. This includes Sensei product recommendations, live search and the B2B suite. The license is paid for with an annual subscription costing €2,500. Without it, the Adobe Commerce features will not work when using a Hyva theme on a B2B ecommerce website.
Hyva Commerce
Hyvä Commerce is a version of the Hyvä theme that provides new features for websites built on Magento Open Source. The annual subscription cost is €2,500. Hyvä Commerce also works for websites built on Adobe Commerce, but those sites are required to also purchase the enterprise license described above.
The features included in Hyvä Commerce include:
Hyva CMS (an improved version of PageBuilder)
Hyva Admin, which has the ability to create widgets and other features
Hyva Image Editor
More features to be released on a regular basis
9. Is Hyvä SEO-friendly and accessible?
Yes. Hyvä adheres to best practices in:
- Semantic HTML structure
- Fast loading speeds, which contribute to SEO rankings
- Accessibility standards, essential for both compliance and user experience
For B2B businesses where product discovery and usability are critical, these benefits are especially valuable.
Finl thought on Hyvä for B2B
Hyvä is a strong contender for any B2B Magento or Adobe Commerce site looking to modernise its frontend, improve user experience and conversion. With superior performance, maintainability, and growing community support, it’s becoming the go-to solution for businesses that want to deliver a faster, more reliable experience for their customers. At a time when more and more traditional B2B companies are trying to move their customers online, Hyvä is a near perfect solution.
Fluid Commerce is a Hyvä specialist agency and you can find more information about our Hyvä service on this page.
You can also speak to an expert at Fluid Commerce about migrating your existing B2B ecommerce site to Hyvä, or using the theme to develop a new site here and we will get back to you as soon as possible.
