Migrate your B2B ecommerce website to Magento Open Source with Fluid Commerce
Fluid Commerce has deep expertise in delivering full-scale B2B platform migrations
B2B ecommerce companies looking to modernise their online stores and self-service customer portals are increasingly turning to Magento Open Source as a powerful, flexible, and cost-effective platform. As a Magento B2B specialist agency, Fluid Commerce has deep expertise in delivering full-scale B2B platform migrations, including integrations with ERP, PIM and OMS systems. We are also a Hyvä specialist agency and have extensive experience of implementing the theme on Magento sites.
If your organisation is currently using Adobe Commerce, Shopify Plus, BigCommerce, WooCommerce, or another ecommerce platform, Fluid Commerce ensures a seamless migration path that protects your B2B operations while helping your company to increase its online revenue.
Specialists in B2B migration to Magento
Migrating a B2B ecommerce website is not a simple lift-and-shift. It involves intricate data structures, multi-layered business workflows, large product catalogues, customer-specific pricing, and deep integrations with business systems.
Fluid Commerce’s certified Magento specialists have delivered countless migrations and understand the unique challenges of B2B ecommerce inside and out. Our team provides:
- Full data migration (customers, pricing rules, catalogues, orders, credit limits etc)
- Rebuilding or replacing legacy B2B functionality
- Custom module development and extension configuration
- Performance optimisation
- Hyvä Theme integration for a UX/UI designed for B2B buyers, procurement teams and account managers
We don’t just migrate websites, we rebuild platforms with the long-term scalability and flexibility that B2B businesses demand.
Contact us to discuss how Magento can work for your business
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Four Reasons Why Magento is a Leading B2B Ecommerce Platform
Magento for B2B: solving the feature gap with Fluid Commerce’s Portal
Magento Open Source does not include the native B2B suite found in Adobe Commerce, Shopify for B2B and other platforms, meaning features like company accounts, customer-specific pricing and catalogues, requisition lists and purchase order approvals are not available out of the box.
To overcome this limitation, Fluid Commerce has developed Portal – a ready-made, fully extensible B2B functionality platform designed specifically for Magento Open Source.
With Portal, B2B brands can migrate away from Adobe Commerce, or any other platform, without losing critical B2B features, including:
- Customer-specific pricing and catalogues
- Quick ordering tools and bulk ordering
- Company structures, roles, and permissions
- Quote management and approval workflows
- Saved lists and requisition functionality
- Credit limits, payment terms, and offline purchasing support
- Customisable procurement workflows
This means you can retain and enhance your B2B ecommerce capabilities while reducing platform costs and gaining the freedom to customise Magento however you like due to its incredible flexibility.
Experts in Magento ERP, OMS, PIM and WMS integrations
B2B ecommerce platforms rarely operate in isolation. Fluid Commerce has extensive experience integrating Magento with complex enterprise systems, including but not limited to:
- NetSuite (ERP)
- SAP (ERP)
- OGL (ERP)
- Sage (ERP)
- Order management systems (OMS)
- Product information management (PIM) platforms
- Warehouse management systems (WMS)
How Fluid can support your Magento website as a leading Magento agency
1. No licensing fees - total cost efficiency
Adobe Commerce carries significant annual licensing fees. Magento Open Source is free.
This gives B2B businesses a more cost-effective long-term platform, with budget freed for development, UX enhancements, security and performance improvements.
2. Greater flexibility and customisation
Magento can be tailored to your exact business processes, whether that includes specialised quoting rules, bespoke price logic, custom ordering flows, or unique integrations.
3. Streamlined feature set for faster performance
Every feature in Magento is intentionally chosen to serve your needs. By removing unnecessary features and bloat, you gain a faster, more efficient ecommerce platform.
4. Freedom to choose your hosting provider
Magento gives you complete control over your hosting environment. You’re not tied to Adobe’s cloud infrastructure, enabling:
- Better performance tuning
- Greater cost control
- More flexible deployment pipelines
- Enterprise-grade hosting partners of your choice
5. Huge extensions ecosystem
Magento benefits from thousands of high-quality extensions, covering:
- B2B functionality
- Payments
- Shipping
- ERP integration
- Product data management
- Personalisation
- Search and merchandising
This dramatically speeds up development and reduces custom build costs.
6. A powerful global community
Magento has one of the strongest ecommerce communities in the world, including agencies, developers, B2B companies, and ecosystem partners.
Regular Magento events and conferences, such as Meet Magento, Magento Association gatherings, and developer meet-ups, support continuous innovation and knowledge sharing.
For B2B companies, this community acts as an invaluable network of support, expertise, and forward-thinking ideas.
Benefits of migrating to Magento
1. Technical discovery and requirements mapping
We begin with a detailed discovery phase that includes stakeholder workshops, audits of your current platform, and deep analysis of your B2B processes. This allows us to map out:
- Existing B2B features and workflows
- Custom business logic
- System dependencies and integration requirements
- Data structures, catalogue complexity and pricing rules
- User roles, permissions and approval hierarchies
The result is a clear roadmap for your Magento build.
2. Data migration and validation
Data is central to any B2B platform. Fluid Commerce handles the secure migration of:
- Customer accounts and companies
- Pricing tiers, discount structures and catalog rules
- Order histories and transaction data
- Product data, attributes and complex configurations
- Credit limits, payment terms and negotiation history
We perform multiple rounds of data validation to ensure accuracy and consistency before launch.
3. Rebuilding B2B functionality
As Magento does not include B2B features out of the box, Fluid Commerce developed our Portal ready-to-go B2B feature platform, which provides all the best B2B functions companies need. For specialist workflows, our team builds custom modules tailored to your internal processes.
This ensures no feature loss and often results in an enhanced B2B experience.
4. Systems integration
Magento is integrated with your wider operational ecosystem, including ERP, OMS, PIM and WMS platforms. Our team designs a stable architecture and handles all API mappings, synchronisation logic, and automation rules.
5. UX, UI and frontend development
We design user journeys specifically for B2B buyers, procurement teams, repeat purchasers and account managers — optimised for speed, efficiency and self-service.
6. QA, performance testing and security hardening
Before go-live, we run:
- Cross-device QA
- Regression testing
- Checkout and API performance checks
- Security audits
- GA4 setup and order tracking
- Google Lighthouse score review and improvements
7. Launch and post-go-live support
Fluid Commerce manages the launch window carefully, ensuring minimal disruption to operations. After launch, our team provides ongoing monitoring, platform support and continuous improvements.
Ready to migrate your B2B ecommerce website and customer portal to Magento? Partner With Fluid Commerce
Whether you’re looking to reduce licensing costs, improve performance, or escape platform limitations, Fluid Commerce delivers secure, stable and future-proof migrations to Magento Open Source, with all the B2B functionality your business relies on.
Let’s build the next evolution of your B2B ecommerce platform.
Get in touch with Fluid Commerce here to discuss your Magento migration project.
Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
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