Netceed is a global leader in the supply of telecommunications and broadband cables and associated products and connectivity solutions. Netceed supplies networks in countries in Europe, the Middle East, Africa, Asia and North America, with each country having its own online store that is tailored to each individual market. Netceed was founded in 1993 and in 2025 reached revenues of approximately €850 million globally.
Fluid Commerce’s brief for this project related to Netceed’s UK online store and migrating it to a modern Hyvä front end theme and away from its legacy theme Luma. The overarching objective was to improve site performance, streamline the customer journey and enable scalable ecommerce operations.
We have acted as the ecommerce partner for Netceed UK for several years, having previously launched the company’s ecommerce website and customer portal on Adobe Commerce. In 2025, we recommended to the ecommerce team at Netceed UK that the online store’s front end theme be moved to Hyvä and undergo a full UX (user experience) redesign, as this would have wide-ranging benefits in the conversion of potential customers.
As a Hyvä migration specialist agency for B2B companies, Fluid Commerce has carried out numerous similar projects and has seen huge increases in site speed, order numbers and average order values as a result of the UX improvements Hyvä has brought about. We knew that Netceed UK would achieve similar performance improvements by moving to Hyvä with our expert development and guidance.
As specialists in B2B ecommerce website development, Fluid Commerce held an in-depth discovery session with Netceed UK to find out what their business objectives were. The key areas Netceed wished to address with the Hyvä project were:
Migrate your B2B ecommerce store to a Hyvä front-end
Once we had ascertained the brief for this project we were able to set about creating a clear plan for the work that was needed, to ensure that we could deliver it to a high standard.
This resulted in the following work being delivered for Netceed UK:
Following the launch of this project, Netceed UK, which reported a turnover of £86 million in the financial year ending 31 December 2023, has seen significant improvements in the performance of its ecommerce store.
When comparing the period 1 December 2024 – 31 January 2025, with 1 December 2025 to 31 January 2026 the site has achieved the following:
Netceed UK’s Lighthouse scores have also improved:
Work That Delivers
