Get to Know Fluid Commerce
About us
We work with B2B companies, including manufacturers, wholesalers and suppliers to develop ecommerce website that grow their online revenue.
The B2B specialists at Fluid Commerce are experts in helping businesses to grow their ecommerce sales with Adobe Commerce, Magento Open Source, Shopify B2B, including Shopify Plus, Hyvä Themes, Paid Social and Paid Search.
We only work with B2B companies, and all our developers are experts in the field and are experienced in the complexities that come with B2B ecommerce stores.




Transparency
We are always transparent with our clients and with one another
Progressive
We continually improve our skills and knowledge, so we offer the best service to clients
Collaborative
We work together as a team to get the best results for our clients, and to bring out the best in one another
Proactive
We are on the front foot, creating and exploring opportunities to improve how we work and our clients’ results
Ethical
We are fair and honest in our dealings with clients and one another. We treat each other with kindness and hold one another to account for the benefit of the team
Our History
Our mission is to help brands grow with Adobe Commerce, Magento Open Source, Hyvä Themes, Paid Social and Paid Search.
By helping you overcome the ecommerce obstacles holding you back, we’ll set you on the path to digital triumph.
2002
Early Years
Founder Adam Hindle set up and sold his first online business by the time he was 20, and soon began building websites for other small businesses.
2009
Fluid is Born
With demand increasing, Adam set up Fluid Digital in 2009 from his hometown of Bury and was quickly joined by technical director Matt Edwards. They were united by a shared interest in ecommerce, the growth opportunity it represented for retailers, and the kick each of them got from transforming someone’s business.
2016
The Expansion
Fluid expanded to include a performance marketing team in order to have a more measurable impact on clients.
2019
Fluid Moves to Manchester
We relocate from Bury to Manchester’s tech-forward Northern Quarter and became one of the first agencies in the UK to launch an Advertising for Amazon service.
2020
Digital to Commerce
Fluid repositioned itself as Fluid Commerce, added Paid Social as a service, and brought in Rob Pimlott who has over 17 years of client-side ecommerce expertise.
2023
Ecommerce Market Leaders
Following another office move in 2023 to Ancoats, the epicentre of Manchester’s tech community, Fluid has cemented its purpose to deliver exceptional work that helps transform retail brands into market leaders.
2002
Early Years
Founder Adam Hindle set up and sold his first online business by the time he was 20, and soon began building websites for other small businesses.
2009
Fluid is Born
With demand increasing, Adam set up Fluid Digital in 2009 from his hometown of Bury and was quickly joined by technical director Matt Edwards. They were united by a shared interest in ecommerce, the growth opportunity it represented for retailers, and the kick each of them got from transforming someone’s business.
2016
The Expansion
Fluid expanded to include a performance marketing team in order to have a more measurable impact on clients.
2019
Fluid Moves to Manchester
We relocate from Bury to Manchester’s tech-forward Northern Quarter and became one of the first agencies in the UK to launch an Advertising for Amazon service.
2020
Digital to Commerce
Fluid repositioned itself as Fluid Commerce, added Paid Social as a service, and brought in Rob Pimlott who has over 17 years of client-side ecommerce expertise.
2023
Ecommerce Market Leaders
Following another office move in 2023 to Ancoats, the epicentre of Manchester’s tech community, Fluid has cemented its purpose to deliver exceptional work that helps transform retail brands into market leaders.
Focussed on Delivering for Your Business
Ecommerce Websites and B2B Customer Portals
We deliver audience-engaging, target-smashing ecommerce sites and customer B2B portals powered by Adobe Commerce, Magento Open Source and Hyvä.
Because we don’t dabble with other platforms (why would we when Adobe can do everything you need and more), we’re not too humble to call ourselves specialists. With the technical skills under our belts, our focus will be on developing sites that bring the best commercial outcomes for your business.
Ecommerce Marketing
To thrive and grow, businesses need to do two things: acquire more customers and keep them. We’ll help you reach and convert more potential customers, and grow revenue, with targeted, click-worthy, conversion-focused paid search and social campaigns.
And once you’ve won those customers over, we can help you keep hold of them with a rewarding experience of your
brand online.
Blog
Fluid Thinking
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For many UK B2B ecommerce companies, they are stuck in a rut with their current ecommerce
The B2B ecommerce market is evolving and growing rapidly, and more wholesalers, manufacturers and suppliers are
Magento has a strong reputation as a powerful ecommerce platform for B2B companies when customised for
Gone are the days when B2B marketing meant dry LinkedIn posts. B2B brands are now turning






Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service