Customer portal development
for manufacturers, wholesalers, distributors and suppliers
Increase revenue with customer portals by Fluid Commerce that transform purchasing journeys and account management
For manufacturers, wholesalers and distributors, customer portals are the key to increasing online revenue by giving your customers a tailored experience that ensures their specific needs are met.
A trade portal needs to be about more than improving internal efficiency, it needs to offer a buying experience to customers that is fast, effective and provides the custom prices and catalogues they require.
Your customers also want advanced account management, without needing to pick up the phone, and a B2B specific customer portal developed by Fluid Commerce can provide all that.
At Fluid Commerce, we design and build feature-rich customer portals with leading ecommerce platforms Magento, Adobe Commerce and Shopify for B2B. Contact us today to set up a call to discuss your customer portal needs. You can use the form on this page, or click here, to get in touch.
Contact us to discuss how customer portals can work for your business
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Why a Dedicated Customer Portal Matters
Account-level pricing and catalogues
Display customer-specific pricing, discounts and product ranges automatically.
Streamlined ordering and re-ordering
Retail search and shopping campaigns on Google Ads and Microsoft Ads to drive your ecommerce growth.
System integrations
Connect your ERP, CRM and inventory management to ensure accurate stock, order and customer data.
Self-service account management
Let customers manage purchasing, view invoices, track deliveries and request returns 24/7.
Scalable B2B performance
Built on platforms proven to handle complex B2B transactions for large scale companies
Reduced admin load
Free up your sales and customer service teams by automating repetitive order and enquiry processes.
Platforms that Fluid Builds Customer Portals On
Adobe Commerce / Magento
For businesses with complex pricing rules, large catalogues and deep integration needs, Magento and Adobe Commerce deliver advanced B2B functionality out of the box. We use Magento and Adobe Commerce to build high-performance customer portals.
Shopify for B2B
Shopify for B2B is powered by Shopify Plus and is a leading B2B ecommerce platform. It offers numerous key benefits, including B2B specific features, robust integration options and enhanced automation capabilities.
Key Features of our Customer Portals
- Custom-designed portal UX and UI for trade customers
- Tiered pricing, contract terms and catalogues per customer
- Bulk, repeat and CSV ordering
- Real-time inventory visibility
- Invoice and credit management
- Multi-user company accounts with permission controls
- Quote request and approval workflows
- Integration with ERP, PIM, CRM and logistics systems
- Secure login and access control
- Mobile-friendly design for on-the-go buyers






Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service