B2B Paid Social
Connect with decision makers to drive growth for your B2B company with Fluid Commerce
Social media is a powerful tool for B2B growth, but having a LinkedIn page, or other social media account for your business, isn’t the same as reaching the right customers. How do you engage wholesale customers, distributors, and trade decision-makers when they aren’t actively looking for your brand?
At Fluid, our paid social team helps B2B ecommerce brands reach the right audiences through data-led targeting, compelling creative and AI-powered optimisation.
Whether your goal is to drive trade enquiries, grow your online B2B store and customer portal, or boost brand visibility within your sector, we’ll develop an insight-driven social strategy tailored to your commercial objectives.
Agile and performance-focused, we test, learn and refine continuously, ensuring every campaign delivers strong ROI and long-term growth.
Unlock the potential of paid social for your business.
Request a free Social Media Audit today.
Contact us to discuss your Paid Social needs
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Four essential ingredients for growing your company with social media
Understand your audience
A successful social media strategy starts with a deep understanding of your target audience. Once we've pinpointed your ideal customers, we develop detailed personas, identifying the different groups who are a good fit for your brand.
Retargeting and lookalike audiences are also key to reaching the right people at the right time and maximising your return on advertising spend.
High-impact creative
Now you know who you’re talking to, the next step is to grab their attention with compelling creative content.
Each audience has different pain points, so we’ll craft a creative approach that resonates and positions your brand as the solution they’ve been searching for.
Data-driven decisions
Data is our compass. Data shows us how we are doing now, and how we performed in the past.
With a keen eye on the data, we can make informed decisions and adapt our strategy to move forward in the most effective way.
Cross-channel collaboration
Social media advertising is just one element in the marketing mix. If you’re promoting your brand through other digital channels, a joined-up approach will lead to better results overall.
For example, if Fluid is also your PPC
agency, our social and PPC teams will work together, sharing ideas and insights to optimise the performance of your campaigns.
Partner with an award-winning Paid Social agency
We combine the power of AI and automation with human-driven insights and analysis to deliver highly-targeted campaigns that engage and convert. As part of our proven Paid Social process, we:
- Dive deep into your business – to understand your business model, product range, USPs, competitors and challenges
- Create a profile for your audience – to get a clear picture of how and where prospective customers search for your products
- Define a value proposition that will set you apart and resonate with your audience
- Build a structure to boost the visibility of popular and profitable products and minimise wasted spend
- Provide support with new product or range launches, where appropriate – including gathering market insights and identifying opportunities.
"Facebook and social media was always perceived as an investment in brand awareness and we could only hope that it generated attention and encouraged people to purchase… which never sat quite well with me.
Fluid has shown that it’s possible to do both, with the social media gaining momentum and breaking our sales targets, continuing to grow while also maintaining a strong ROI and generating a profit, which is in my eyes what it’s all about."
Adam Tyler
Director | Attach a Tag
Paid Social success stories
Want an experienced Paid Social partner by your side?
Book a free discovery call
- Dive deep into your business – to understand your business model, product range, USPs, competitors and challenges
- Share your digital objectives and pain points
- Learn more about our approach and expertise
- Discuss timeframes and budgets