News & Insights
Expert insights, trends and industry reports for high-growth ecommerce
Targeting the right audience is the foundation of any successful B2B search marketing campaign. Unlike B2C advertising, where impulse purchases are common, B2B paid search strategy requires a more refined and strategic approach. With longer sales cycles, niche markets, and multiple decision-makers involved, reaching the right people at the right...
B2B ecommerce is evolving at a rapid pace, with significant market growth and shifting buyer expectations over the last 12 months. Companies are now investing in personalised, intuitive, and robust digital platforms to meet the demands of a tech-savvy audience. However, this transition is not without its hurdles, especially in...
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"Working with Fluid is a very easy and simple process. Day-to-day our communication with Fluid is excellent and the work Fluid has carried out has helped our website grow and improve in all aspects including conversion rate, AOV and improved revenue.
Going to Fluid with a project/goal in mind and having the confidence that they can carry out the work and make suggestions to improve the end results has helped push website development forward and improve the performance enabling us to hit and many times exceed the business KPI’s.
Freddie Dalton
Group E-commerce Strategy & Performance Specialist | Cablecraft
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