Work
Scaling a B2B distributor with Adobe Commerce, UX design and PPC campaigns. Enhancing the customer experience with UX and B2B features
Adobe Commerce B2B, Magento Support, Integrations, Paid Search
Distributor, Electronics & Equipment
Adobe Commerce, Google Ads
cablecraft.co.uk
Cablecraft is the UK’s largest cable accessories supplier with over 30 year’s industry experience.
The retailer has a large product catalogue spanning cable marketing and printers, crimping and cutting tools, terminals and connectors, sleeving, accessories and more.
With Magento 1 end-of-life approaching, Cablecraft was in need of an experienced agency to migrate their ecommerce platform to Magento 2.
Growth was also a key objective for the distributor. They needed:
Transform your ecommerce sales, customer portal, processes and performance
Connect your Adobe Commerce store with the systems you already use
By your side, guiding the way to ecommerce success with commercial insights and technical knowhow
B2B focussed PPC to both revenue growth through your ecommerce platform and new customer acquisition
Cablecraft have also taken advantage of the Magento Commerce Cloud edition, utilising the platform’s cloud-hosted features.
As part of the migration to M2/Adobe Commerce, the Cablecraft site was fully resdesigned. The new design was based on:
B2B-specific features have included customised pricing for approved account customers and technical integrations have included an integration with ProfIT+.
We created Google Ads campaigns to boost online revenue and conversion rate. This included setting up and managing product feeds for the retailer to be used across digital advertising efforts.
We managed their campaigns before and throughout the site launch process.
The Cablecraft B2B site was launched in 2022 on Adobe Commerce 2.4.2.
The new site is optimised for conversion, with a sleek, clean and professional look.
Migrating to Magento 2 has enabled rapid and continuous deployment of capabilities for the retailer.
The site now secure, and allows for a greater deal of customisation.
Work That Delivers
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