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Ecommerce Report: Jewellery & Accessories Top 50 (2021)

Ecommerce Report: Jewellery & Accessories Top 50 (2021)

From high-end, luxury brands to affordable fashion retailers, the jewellery and accessories sector has had an extraordinary couple of years. Ecommerce has boomed due to the rolling lockdowns of the last 15 months, and many jewellery and watch merchants have capitalised on this captive audience.

But not all ecommerce stores are created equal. Where some online shops have modernised to deliver a fast and intuitive shopping experience that is optimised for usability and conversions, others are lagging behind.

In the second annual edition of our ecommerce report, produced in association with Adyen, we analysed 50 of the leading jewellery and accessory stores built with Magento. We reviewed each site against 59 criteria of ecommerce best practice to produce a final score per brand.

In the report, you will discover:

  • Who made the top 20
  • The benchmark score for the sector
  • Which retailer(s) came out top for each scoring criteria

Download the report now to discover which jewellery and accessory brands are leading the pack, and discover how you compare.

You’ll also discover:

  • Examples of best practice
  • Technolgy trends and themes
  • Foreword from Adam Hindle, Fluid Commerce’s managing director, and Myles Dawson, Adyen’s managing director (UK)

Download your copy of the report now.

Scoring Criteria

To create the report, featured brands were marked across 59 criteria, designed to measure their ecommerce excellence. Toting up the marks produced a final total that can be measured against a benchmark score.

Retailers were scored against:

  • Speed & Security
  • Trust
  • Navigation
  • Product Page
  • Checkout & Payment
  • Delivery & Returns
  • Community

Download the report to discover how your competitors ranked, and gain inspiration for how to improve your online store.

Want to ask our team about how you can enhance your ecommerce offering for greater revenue and transactions? Get in touch here.

Research for the Jewellery & Accessories Top 50 Report was conducted in April 2021.

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