Press release: 10/04/2024
We’re thrilled to announce the launch of a newly redesigned website for StovesAreUs, leveraging the innovative Hyvä Themes on the Magento platform.
This strategic move marks a significant milestone in StovesAreUs’s digital transformation journey, aimed at enhancing:
- User experience
- Site performance
- SEO capabilities.
Dave Duffy, company director of StovesAreUs, said: “We are thrilled to unveil the new StovesAreUs website, a testament to the incredible journey we’ve embarked on with Fluid Commerce. This strategic overhaul is not just a transformation; it’s a renaissance for our brand’s online presence.”
Improved Performance
Core Web Vitals for StovesAreUs.co.uk have improved dramatically since the new website was launched. Within two weeks, the Performance score rocketed up from 28/100 to 99/100, demonstrating the impressive increase in site speed.
Adam Hindle, managing director of Fluid Commerce, said, “Our collaboration with StovesAreUs exemplifies Fluid Commerce’s commitment to leveraging the latest ecommerce technologies to drive growth and success for our clients.
“The integration of Hyvä Themes within the Magento ecosystem represents a significant leap forward in our pursuit of excellence, offering unparalleled speed, flexibility, and user experience.”
Hyvä Themes is the latest front-end technology for ecommerce websites, delivering exceptional page load speeds designed to delight online shoppers.
Duffy added: “Fluid Commerce has been exceptional, guiding us through every step with expertise and innovation. Moving to Hyvä Themes has catapulted our site’s performance, user experience, and SEO rankings to new heights.
“We are now poised to deliver an unmatched online shopping experience, thanks to the cutting-edge features designed to enhance customer satisfaction and conversion rates.”
“We are excited about the potential of our new Hyvä website and for the partnership with Fluid Commerce. Together, we have set a new standard for excellence in the online retail space.”
Hyvä + Home & Garden
Thien-Lan Weber, VP of Marketing and Strategy at Hyvä, said: “In a competitive market like Home and Garden, brands only get a chance to get their unique selling proposition across when they are visible and discoverable, load fast, keep shoppers on-site to the end of the sales funnel i.e.when the order is placed.
“That’s why Hyvä is an excellent choice for merchants like Stovesareus as it helps their websites pass Google Core Web Vitals, even on mobile devices. It boosts their SEO and Google SERP ranking and ensures superior overall shopper experience that eventually drives better conversion.”
Key Features of the New StovesAreUs Website:
Enhanced Performance and Speed: Leveraging Hyvä Themes, the website boasts remarkable improvements in speed and efficiency, ensuring a smooth browsing experience for customers.
SEO and User Experience Optimisation: The new platform enhances visibility and indexing on search engines, coupled with a user-friendly design that simplifies navigation.
Innovative Ecommerce Features: The redesign introduces an array of new functionalities, including a:
- Instagram feed integration
- ‘Most popular’ carousel on category pages
- Advanced filter options powered by Amasty
- AI-powered search from Salesfire
- Custom date selector
- Streamlined one-page checkout process
Bespoke Design Elements: Reflecting StovesAreUs’s award-winning brand identity, the website features a refreshed design with rounded edges and improved product pages, enhancing the overall aesthetic and user engagement.
Check out the full case study here.
Want to speak to our team about Hyvä? Get in touch here.