B2B Paid Social
Connect with decision makers to drive growth for your B2B company with Fluid Commerce
Social media is a powerful tool for B2B growth, but having a LinkedIn page, or other social media account for your business, isn’t the same as reaching the right customers. How do you engage wholesale customers, distributors, and trade decision-makers when they aren’t actively looking for your brand?
At Fluid, our paid social team helps B2B ecommerce brands reach the right audiences through data-led targeting, compelling creative and AI-powered optimisation.
Whether your goal is to drive trade enquiries, grow your online B2B store and customer portal, or boost brand visibility within your sector, we’ll develop an insight-driven social strategy tailored to your commercial objectives.
Agile and performance-focused, we test, learn and refine continuously, ensuring every campaign delivers strong ROI and long-term growth.
Unlock the potential of paid social for your business.
Request a free Social Media Audit today.
Contact us to discuss how B2B paid social can work for your business
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4 Essential Ingredients for Growing Your Brand with Social Media
Understand your audience
A successful social media strategy starts with a deep understanding of your target audience. Once we’ve pinpointed your ideal customers, we develop detailed personas, identifying the different groups who are a good fit for your brand.
Retargeting and lookalike audiences are also key to reaching the right people at the right time and maximising your return on advertising spend.
High-impact creative
Now you know who you’re talking to, the next step is to grab their attention with compelling creative content.
Each audience has different pain points, so we’ll craft a creative approach that resonates and positions your brand as the solution they’ve been searching for.
Data-driven decisions
Data is our compass. Data shows us how we are doing now, and how we performed in the past.
With a keen eye on the data, we can make informed decisions and adapt our strategy to move forward in the most effective way.
Cross-channel collaboration
Social media advertising is just one element in the marketing mix. If you’re promoting your brand through other digital channels, a joined-up approach will lead to better results overall.
For example, if Fluid is also your PPC agency, our social and PPC teams will work together, sharing ideas and insights to optimise the performance of your campaigns.
Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
Paid Social success stories
Work That Delivers
