PPC for B2B
Precision ads that drive profitable sales for manufacturers, wholesalers, distributors and suppliers
Google & Microsoft Ads tailored to boost ROAS and grow sales for B2B ecommerce companies such as manufacturers, wholesalers and distributors.
Your customer acquisition goals and processes as a B2B business are not the same as those of a B2C business. So a PPC strategy that’s designed for B2C businesses won’t work for you.
Compared to B2C, B2B buyers face more stakeholders and decision-makers, larger volumes of products, drawn-out procurement processes, technical language and umpteen other challenges. This makes sales with B2B PPC much more complex.
Fluid build and manage high-performance PPC campaigns tailored specifically for B2B ecommerce companies
Contact us to discuss how PPC for B2B can work for your business
Fill in the form below and one of our team will be in touch
Is your business struggling with...
- A plateau (or decline) in ecommerce sales?
- Poor performance from current Google/Microsoft Ads?
- Inefficient ad spend & lack of in-house expertise?
- Difficulty targeting niche B2B buyers effectively?
- Managing huge product catalogues in your ad feeds?
- Limited team resources to constantly optimise ads?
- Troubleshooting / tracking issues?
Built for the Unique Challenges of B2B Ecommerce
We don’t just run ads. We design strategies that drive real business growth.
Precision Targeting
Custom campaigns and audiences that align with the B2B buyer journey.
Data-Driven Optimisation
Bid management, campaign structure, and audience layers that work with your margins and sales cycle.
Feed & Catalogue Expertise
Advanced product feed optimisation to manage and scale even the largest catalogues.
Copywriting & Creative
Ad copy and creative that not only speaks to your target audience, but converts them.






Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
"Our new website not only looks better it works better too. Our new website is much easier to navigate, products are displayed more clearly and the checkout process is so much easier, this shows in customer feedback and improved sales.
The team are so proud of how the site is performing and we do get some amazing feedback from our customers too."
Portfolio
Work That Delivers
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