Portal B2B platform for Magento
Launch a Magento B2B online store / customer portal, or migrate from Adobe Commerce, with our ready made B2B platform
What is the Portal B2B platform for Magento?
Portal brings together all the best B2B features, such as bulk ordering, custom catalogues and sophisticated account management, in a ready made platform. Portal can be integrated easily by our experts to enable Magento B2B for new or upgraded sites, or to substitute for Adobe Commerce’s B2B functionality if migrating to the Open Source model.
Portal is compatible with the Hyvä Commerce front-end theme, which is our recommended theme for Magento ecommerce stores due to its incredible site speed and user experience.
Perfect for companies requiring a powerful Magento B2B online store / self service customer portal.
Created in-house by Fluid Commerce to enable businesses such as manufacturers, suppliers and wholesalers to make their customers’ online purchasing journey much easier and quicker, Portal has been made possible due to our years of technical expertise in developing Magento B2B online stores and self-service customer portals.
At Fluid Commerce, we understand what traditional B2B companies need from Magento B2B and developed Portal to provide that. Contact us today to arrange a demo.
Fletcher Stewart Magento B2B Case Study
Fluid Commerce launched a super fast ecommerce website for leading safety equipment supplier Fletcher Stewart using Magento, our Portal B2B platform and a Hyvä Theme.
Contact us to discuss how your company can launch a B2B online store with Magento and Portal
Fill in the form below and one of our team will be in touch
What Features does the Portal B2B Platform for Magento Have?
Rapid Deployment
Launch your site in four weeks or less
Superior Performance
Fantastic Core Web Vital Scores with Hyvä right out of the box
Cost Effective Development
Rapid development = reduced costs
Customisation at Your Fingertips
Let your site evolve as your business does
Smooth & Simple Design
Give us your fonts, colours and branding media and we’ll do the rest
Unlimited Scalability
Expect limitless, agile and flexible growth with Magento
Conversion-rate-optimised checkout
Best-in-class payment solution from Mollie
Packed with B2B Features
Vital features handcrafted by our B2B development experts with PORTAL
What Features Does Portal Come With?
Portal B2B Suite: Features and Functionality
PORTAL includes a suite of pivotal B2B features, designed and created by our development team. All the features were built to give you and your customers a smooth and intuitive online experience.
- B2B Account Application
- Company Users, Roles and Permissions
- Company Landing Pages
- Pay On Account with Company Credit
- Payment Restrictions by Company
- Custom Pricing Per Company
- Catalogue Control Per Company
- Rapid Order
- Repeat Order Lists
- Sales Representatives
- Login To Purchase
- Grouped Configurable Products
- Grouped Product Listings
- Linked Cart Upsell Feature
- Product Attachments
- Store Information Popout
Portal Ecommerce Features and Functionality
Take advantage of Portal’s built-in ecommerce features to help with merchandising, conversion rate and your average order value:
- Improved Product Zoom
- Linked Cart Upsell Feature
- Sticky Header
- Product Labels
- FAQs
- Subcategory Internal Linking
- Free-shipping upsell feature
- Category landing page
- Improved Microdata Features
Magento Features and Functionality
In addition to PORTAL’s B2B Suite and ecommerce features, you’ll get the below included as default with Magento:
- Product and Catalogue Management
- Order Management
- Customer Management
- Drag-and-drop PageBuilder
- Marketing and Promotion Tools
- One-page Checkout with Multiple Payment Options
- Multi-Store and Multi-Language Support
- Reporting
- Wishlists
B2B Accelerator Factsheet
Want information about the B2B Accelerator to take away and review?
Complete the form to download the B2B Accelerator factsheet, then get in touch with any questions.
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Why Hyvä Theme for PORTAL?
We used the Hyvä Theme in our B2B ecommerce solution for one very good reason: it’s the best frontend available.
1. Unbeatable Performance
Hyvä significantly improves page load times, making it one of the fastest frontend solutions for Magento
2. Developer-Friendly
Simplifies customisation by reducing the complexity found in default Magento themes, resulting in faster and more cost-effective development
3. SEO & Core Web Vitals Optimisation
Enhanced performance leads to incredible search rankings and improved user experience metrics
4. Fully Responsive
Optimised across all devices, ensuring a consistent experience for every customer
5. Extension Compatibility
Hyvä supports many third-party Magento extensions, so you don’t have to sacrifice performance for functionality
6. Future-Proof
Continuous updates and an active community keep your store modern, secure, and competitive
Why Magento paired with the Portal B2B platform?
Tailored for Complex B2B Needs
Magento supports advanced features like custom pricing, bulk ordering, and account management, making it ideal for wholesalers, distributors, and manufacturers.
Its robust API allows seamless integration with ERP, CRM, and other business systems.
Cost-Effective Flexibility
Unlike SaaS platforms with recurring fees, Magento provides ownership and control without restrictive subscription costs.
This makes it a scalable solution that adapts as your business grows, without the risk of outgrowing the platform.
SEO and Performance
Magento is built for speed and search engine optimisation, helping your website rank higher and convert more visitors into customers.
Its flexible framework ensures a fast, secure, and mobile-friendly experience.
Community-Driven Innovation
As an open-source platform, Magento benefits from a global community of developers, ensuring regular updates, a wealth of plugins, and ongoing innovation.
Frequently Asked Questions
What is the Portal B2B platform for Magento B2B?
Portal is a ready made platform that enables B2B ecommerce companies such as manufacturers, wholesalers and distributors to launch a B2B feature rich online store with Magento Open Source, which does not have a license fee. As Magento does not come fitted with B2B specific features out of the box, our B2B experts created Portal to enable Magento to be developed quickly, and cost-effectively to provide all the B2B functionality companies need.
Portal is perfect for B2B companies such as manufacturers, wholesalers and distributers that want to launch a new online store with Magento, or are looking at migrating an Adobe Commerce site to the Open Source model.
How does Portal improve Magento for B2B companies?
Portal improves Magento online stores by quickly increasing their B2B functionality. As it is a ready made platform, and has been created by our B2B experts it has all the features companies such as manufacturers, wholesalers and suppliers need to increase the number of online orders they receive, and also the order value.
How can the Portal B2B platform improve my company’s online store?
Portal can enable your company to gain the best suite of B2B features for your ecommerce store and customer portal to make ordering from your company via your website easy and satisfying for your customers. This in turn will encourage repeat custom, increased order values and ultimately provide online revenue growth for your business.
Can Portal help my company grow revenue through Magento B2B?
Yes absolutely. The B2B features that Portal provides, including custom catalogues and prices, rapid, repeat and bulk order features, will make the experience of ordering from your online store and customer portal far superior to what was in place previously. This will encourage more orders to be placed and also increase the value of those orders, increasing your online revenue.
How well does Portal work with Magento?
Portal has a significant impact on Magento online stores due to the fact that Magento does not come with any B2B functionality out of the box. When integrated with Magento, Portal creates a complete B2B ecommerce solution for companies, with the benefit of an open source platform without license fees.
For companies that have made the decision to move their B2B online store and customer portal to an Open Source solution Portal ticks every box.
Can I migrate my Adobe Commerce website to Magento B2B with Portal?
Yes, existing Adobe Commerce ecommerce stores can be migrated to Magento with Portal. For companies that want to move to the Open Source model that Magento provides, but don’t want to compromise the B2B functionality, Portal is the perfect solution.
How will Portal affect the speed of a Magento B2B site?
At Fluid Commerce our recommended front-end theme for Magento B2B sites is Hyvä Commerce, which provides unparalleled speed and user experience for sites. Portal works extremely well with Hyvä and has been designed to complement it.
In general Portal will have a positive effect on the time it takes for users to make purchases from your site due to the enhanced functionality it provides.
Add Fluid to the mix
At Fluid Commerce we only work with B2B companies such as manufacturers, wholesalers and distributers so understand how to guide them through the complexities, and challenges that are unique to the B2B market.
But we also understand how to unlock the huge ecommerce growth potential they have and do this by being specialists in the platforms and technology they need to succeed.
With experts in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes, Fluid is a leading B2B ecommerce agency for a reason: we get results.
- B2B specialist agency skilled in Magento, Adobe Commerce, Shopify B2B and Hyvä Themes
- World-class development team who thrive on complexity
- Proactive account management and support service
Portfolio
Projects from Fluid Commerce
