Consolidating seven stores into one. Scale with increasing demand and expand internationally with Adobe Commerce
Health & Beauty
Adobe Commerce
Adobe Commerce
Magento Support
Integrations
Augustinus Bader is a premium skincare brand, with celebrity endorsements and a cult following. Based in the UK, it sells online and in-store to a global audience.
Launching in early 2018, the brand has seen significant growth with high profile recommendations from celebrities such as Victoria Beckham and Diane Kruger, alongside beauty editors and makeup artists across the world.
To handle the demand that Augustinus Bader was generating, they needed an enterprise platform that allowed for further internationalisation.
Our work for Magento web development and Magento support saw won Augustinus Bader the Health, Beauty & Wellbeing Website of the Year award twice at the UK Ecommerce Awards.
Our work on Augustinus Bader’s Adobe Commerce website won them the Health, Beauty & Wellbeing Website of the Year award twice at the UK Ecommerce Awards.
To scale easily with their growth, the retailer needed a secure and flexible platform. A migration to Magento 2 (Adobe Commerce) was key.
In 2019, we migrated the brand’s seven Shopify Plus sites to one Magento 2 site to take advantage of the powerful features of this advanced platform.
The site takes full advantage of Magento’s powerful Page Builder, with all product information, imagery, lifestyle content and more using the tool.
This gives the ecommerce and marketing teams the freedom to update and customise content without a reliance on code or development time.
We also integrated subscriptions into the site, allowing customers the option to set up regular payments for ongoing delivery of their skincare cream, every four or eight weeks.
This feature reinforced the retailer’s focus on growth, supporting their ambition to nurture and grow their loyal and engaged customer base.
The company wanted to offer a more high-end, luxurious on-site customer experience. In 2021, the site was relaunched with a fresh new, high-end look and feel.
To accompany the redesign, we:
Everything on the site was custom built by the Fluid team of developers – nothing was out-of-the-box from LoyaltyLion or Adobe Commerce.
The site was built with a variety of different blocks that could be stacked in a multitude of ways to create unique pages quickly and easily.
This gave the team at Augustinus Bader greater flexibility to develop the site.
Our work on the refreshed website won Augustinus Bader the Health, Beauty & Wellbeing Website of the Year award at the 2021 UK Ecommerce Awards.
Our work on the refreshed website won Augustinus Bader the Health, Beauty & Wellbeing Website of the Year award at the 2020 and 2021 UK Ecommerce Awards.
Matt Jeans
Chief Digital Officer
Augustinus Bader
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