Scaling a B2B distributor with Adobe Commerce, UX design and PPC campaigns. Enhancing the customer experience with UX and B2B features
Distributor
Electronics & Equipment
Adobe Commerce
Google Ads
Adobe Commerce B2B
Magento Support
Integrations
Paid Search
Cablecraft is the UK’s largest cable accessories supplier with over 30 year’s industry experience.
The retailer has a large product catalogue spanning cable marketing and printers, crimping and cutting tools, terminals and connectors, sleeving, accessories and more.
With Magento 1 end-of-life approaching, Cablecraft was in need of an experienced agency to migrate their ecommerce platform to Magento 2.
Growth was also a key objective for the distributor. They needed:
Cablecraft have also taken advantage of the Magento Commerce Cloud edition, utilising the platform’s cloud-hosted features.
As part of the migration to M2/Adobe Commerce, the Cablecraft site was fully resdesigned. The new design was based on:
B2B-specific features have included customised pricing for approved account customers and technical integrations have included an integration with ProfIT+.
We created Google Ads campaigns to boost online revenue and conversion rate. This included setting up and managing product feeds for the retailer to be used across digital advertising efforts.
We managed their campaigns before and throughout the site launch process.
The new Stone Group B2B site was launched in 2022 on Adobe Commerce 2.4.2.
The new site is optimised for conversion, with a sleek, clean and professional look.
Migrating to Magento 2 has enabled rapid and continuous deployment of capabilities for the retailer.
The site now secure, and allows for a greater deal of customisation.
Freddie Dalton
Group E-commerce Strategy & Performance Specialist
Cablecraft
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Manchester HQ
Colony Jactin House, 24 Hood St, Manchester, M4 6WX
London
White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF
