Work
Targeting B2B customers within a niche market. Overhauling a PPC strategy to deliver +111% conversion rate
Magento Open Source, Magento Support, Paid Social, PPC for Retail
Health & Beauty
Google Ads, Microsoft Ads
cuttingedgeservices.co.uk
Cutting Edge Services is a leading retailer of food processing equipment for the catering industry, selling a range of products from specialised knives to large slaughtering equipment.
Cutting Edge Services had an established ecommerce site on the Magento platform, but approached us to manage their Google Ads and Microsoft Advertising strategy in order to maximise sales and increase online revenue.
The primary objective was to drive traffic to the Magento site and increase sales and revenue. The target was a 500% return on ad spend, which was key to making sure that the campaigns remained profitable and scalable.
One challenge facing the brand was the audience. Sitting within a niche market, it’s target customer was decision makers in the catering industry. However, some products are also widely sought after by individuals with an interest in food and cooking.
As a result, the campaigns needed to focus on the B2B customer, which was their ideal, profitable customer.
By your side as much or a little as you need us
Retail search and shopping campaigns on Google Ads and Microsoft Ads to drive your ecommerce growth.
Using the power of paid social media, we craft personalised brand experiences for your audience to give you a bold and powerful edge over your competitors.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce tempor porttitor ultricies. Praesent nec rutrum mauris. Vestibulum convallis ipsum id arcu tincidunt, a placerat lectus luctus.
We completely overhauled their existing search and shopping campaigns and created a new campaign structure that was segmented by product. The existing account had no structure and was in need of a refresh in order to improve account health.
Keywords were also in need of improvement. Existing keywords were too broad and weren’t defined for their target audience.
Negative keywords were under utilised and as a result, the campaigns were attracting a large amount of irrelevant traffic. We improved this in order to reduce wasted spend and improve conversion rates for the campaigns.
Finally, we implemented a number of strategies so that the campaign focused on their profitable B2B market.
To implement our strategy, we used a collection of reviews and stand out experiences from customers in our ads.
We quickly noticed that hundreds of other mums in the community flocked to the comments, asking pertinent questions, tagging friends in the ad, and sharing their own reviews of the product.
Igniting this conversation is truly what set us apart from the competitors in this space.
Leveraging the community in our ads yielded strong results along with a great brand awareness piece.
Building strong long-term relationships with customers has always been an essential part of a successful social media campaign, and we definitely hit a big winner here.
As a result of our work, the campaign experienced a significant uplift in relevant traffic, sales and revenue.
We have continued to work with Cutting Edge Services on an ongoing basis in order to refine and optimise their campaigns.
Work That Delivers
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
